How to Hire SUGAR RAY For Your Event!
Masters of Feel-Good Hits and Summer Vibes.
#1. How do I book Sugar Ray? See below.
#2. How much does it cost to book Sugar Ray? See below.
#3. What is the Sugar Ray booking fee? See below.
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Roster: Adult Alternative Pop/Rock
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Booking Sugar Ray using award-winning services of De La Font Agency
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Check availability for your VIP event, corporate event, convention, wedding party, anniversary, Quinceañera, graduation party, public concert, festival or fair, fund-raiser, etc.
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Although less frequently requested, the following might be considered, also.
- A non-performance personal appearance.
An example would be to hire a celebrity to attend a private or corporate party as simply a (non-performing) guest to mingle with other guests, or to hire the celebrity to do a meet-and-greet at your party.
- A virtual performance.
A virtual performance is a live or recorded show—such as a concert, play, dance, comedy act, or other artistic presentation—that is broadcast or streamed online instead of being performed in front of a physical audience. Artists perform live from a studio, venue, or even their homes and stream the show on platforms like YouTube, Twitch, or Instagram Live. Essentially, a virtual performance brings entertainment to audiences through the internet rather than in-person venues.
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Guaranteed!
We want to provide you answers and fast service!
Our objective is to save you time and make the booking process smooth and rewarding.
To get started and to get answers, simply go to: Information Request Form
Sugar Ray Biography
Booking Sugar Ray
Members:
Rodney Sheppard, Mark McGrath, Dean Butterworth, Kristian Attard
Formed in 1992
Formed in California
Based in California
Based in Newport Beach
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Sugar Ray is an American rock band formed in Newport Beach, California, in 1986.
Originally playing heavier funk metal and nu metal style music, the band achieved mainstream popularity in 1997 with their more pop-influenced single “Fly”. The song’s success led the band to shift its style dramatically to a more radio-friendly pop sound with their subsequent releases.
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After the Studio 56 sessions, Sugar Ray moved into the famed Sunset Sound Studios, smack dab on the Sunset Strip. The band found themselves in thrall to the place’s vibe, not to mention the musical ghosts of the Doors and The Rolling Stones.
The band proudly credit their musical growth to their collaborative relationship with “Floored” producer David Kahne. “David’s become our George Martin, if you will,” says Murphy. “He really knows the dynamic. He’s a record producer in the truest sense of the word. He’s worked with everybody from Romeo Void to Tony Bennett to Sublime, so he encompasses the full spectrum of music. And that’s us. We needed someone who could go to those extremes.”
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In addition to helping Sugar Ray find their musical voice, Kahne also gave Mark a new strength and confidence as a singer.
“Before, I was always just sort of clutching at straws,” McGrath says. “I’d be screaming here; I’d go to a falsetto there. David really showed me where my voice wants to be.”
That growth is perfectly in tune with the band’s shared experiences in the years since their 1995 Lava/Atlantic debut, “Lemonade and Brownies.” Among the adventures shared by Sugar Ray was the relentless activity that followed “Floored.”
The band hit the road across America and Europe with a vengeance, including a spot on the big Blockbuster RockFest in Fort Worth, Texas, with others such as Third Eye Blind, Collective Soul, Counting Crows, Jewel, No Doubt, Matchbox Twenty, Bush, The Wallflowers and Paula Cole.
They performed at the Warped Tour ’97 along with Blink-182, Descendents, The Mighty Mighty Bosstones, Pennywise, Reel Big Fish, and Social Distortion and Edgefest along with Faith No More, Smash Mouth, Reel Big Fish, Our Lady Peace, and Limp Bizkit.
Also in 1997, Sugar Ray toured extensively with Smash Mouth, Blur and Third Eye Blind.
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The mind-blowing popularity of “Fly” found Sugar Ray dominating America’s airwaves – the song held the #1 position on the Billboard “Hot 100 Airplay” chart for six consecutive weeks while the song’s companion clip was a #1 video at MTV, VH1, and The Box – and performing on national TV programs such as “Late Show With David Letterman”, “The Rosie O’Donnell Show”, “Late Night With Conan O’Brien“, and “The Howard Stern Show”, not to mention Mark’s smart appearances on “Politically Incorrect” and VH1’s “Rock ‘N’ Roll Jeopardy.”
They also found their faces in any number of magazines, including Rolling Stone, Details, Spin, Cosmopolitan, Request, Alternative Press, TeenPeople, and People (who declared Mark one of the sexiest men of ’98!). With all the hubbub surrounding them, Sugar Ray became a close-knit family, confronting deaths, celebrating marriages, reveling in a huge hit record, and ultimately coming through with evolved perspective.”
Hits include:
- Every Morning
- Fly (featuring Super Cat)
- Someday
- When It’s Over
- Falls Apart
- Is She Really Going Out With Him?
- Mr. Bartender (It’s So Easy)
- RPM
- Answer The Phone
Their discography includes six studio albums, two compilation albums, and nineteen singles.
How is the fee of Sugar Ray determined?
✅ Sugar Ray fee determination
Sugar Ray’s manager determines the artist’s concert fee (also known as a guarantee) by evaluating a combination of business, market, and logistical factors.
Here’s a breakdown of key elements considered:
1. Sugar Ray’s Popularity and Demand
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Ticket Sales History: How many tickets they’ve sold recently in the same market or similar ones.
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Streaming & Radio Metrics: Spotify/Apple Music numbers, YouTube views, Shazam stats, radio spins.
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Social Media Following & Engagement: Followers, reach, and how active and loyal the fan base is.
2. Market Strength
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City or Region: Artists can command higher fees in cities where they are more popular.
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Venue Size: Bigger venues mean more ticket sales and higher potential revenue.
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Local Competition: Is the artist competing with other events nearby on the same date?
3. Sugar Ray Touring Expenses
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Band & Crew Payroll: Salaries, per diems, union rates.
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Production Costs: Lights, sound, transportation, backline, hotel, security, etc.
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Travel: Flights, buses, fuel, lodging. Fees are often higher for more distant or logistically complex locations.
4. Type of Event
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Hard Ticket Show: The artist is the main draw; ticket sales drive revenue. The fee is based on expected gross revenue minus expenses.
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Festival or Fair: Often pay higher flat fees as the event assumes ticket risk.
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Corporate or Private Event: Typically, higher pricing due to exclusivity and often minimal promotional benefit.
5. Promoter Offer and Negotiation
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The manager evaluates received offers and may negotiate elements to modify the fee or reduce expenses.
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Promoters/Private Buyers typically present a formal offer sheet that includes:
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Guarantee (flat fee): Minimum the artist gets paid.
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Backend or Bonus: Extra earnings based on ticket sales after breakeven. (Typically, this is not applicable to private/corporate events.)
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Expenses: Travel, accommodations, hospitality, etc.
6. Comparing Fees
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Managers often compare fees of similar-level artists to stay competitive in pricing.
7. Sugar Ray Routing Considerations
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If the date fits smoothly into a larger tour routing, they might accept a lower fee.
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If it’s a one-off or out-of-the-way show, the fee might be higher to justify the extra time and effort.
What other artists are similar to Sugar Ray?
✅ Artists similar to Sugar Ray
Here are artists similar to Sugar Ray, blending upbeat alt-rock, pop-rock, reggae-influenced grooves, and feel-good ’90s/early-2000s vibes:
Who is De La Font Agency?
✅ Would using De La Font Agency services be helpful to you?
How De La Font Agency Can Be Your Go-To Talent Booking Service
When you’re planning an event, the right entertainment can make all the difference. Whether it’s a high-energy concert, or a celebrity appearance that will wow your guests, one name stands out for trusted talent booking: De La Font Agency.
A Legacy of Excellence in Talent Booking
With more than 55 years of experience in the entertainment industry, De La Font Agency has built a solid reputation as a leading talent booking service. At De La Font Agency, event planners, corporations, festivals, non-profits, and private clients explore a vast network of national and international celebrities, musicians, comedians, and influencers.
This company’s expertise spans across genres and industries, making it easier to find the perfect act for your audience—whether you’re hosting a corporate gala, university event, a wedding, a fair or festival.
Our focus is providing top-quality service for you, the Buyer. Providing answers and fast service. We are your Professional Entertainment Consultant, i.e., your Booking Agent.
Why Choose De La Font Agency?
Verified & Vetted Talent
De La Font Agency works directly with top agencies, artist management teams, and production professionals. That means verified talent, fair pricing, and peace of mind.
Transparent Process
From the first inquiry to final booking, De La Font Agency offers a streamlined and professional process.
Custom Entertainment Solutions
Not sure who fits your budget or event style? De La Font Agency can help you discover talent options tailored to your goals and audience. Whether you’re working with a modest budget or going big, we will help you find the right match.
How to Make an Inquiry
- To learn availability and tailored pricing, simply go to the De La Font Agency information request form: “Let’s Get Started“.
- Provide event details: type, date(s), location, audience, and budget.
- Preferred timeline until event date: 90 days – 18 months.
- Suggested minimum timeline: 30 days. (This is to allow sufficient time for contract negotiations, travel and production arrangements, and any other necessary planning.)
If you’re planning an event—concert, festival, corporate gathering, wedding, or otherwise—contact De La Font Agency with your event information to check availability and pricing.
To get started and to get answers, simply go to: Information Request Form
Contact De La Font Agency regarding Sugar Ray booking fee and availability information for your event.
For other great suggestions regarding booking popular music acts and contact information, look here.
In the below section, find links and information regarding Sugar Ray videos, music, upcoming tour dates, and Frequently Asked Questions.
Watch Sugar Ray Videos:
Listen to Sugar Ray:
Upcoming Tour Dates for Sugar Ray on Ticketmaster
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