#1. Booking MUSTARD! Get Answers & Fast Service.

Check with us regarding availability.

Check availability for your VIP event, corporate event, convention, wedding party, anniversary, Quinceañera, graduation party, public concert, festival or fair, fund-raiser, etc.

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Although less frequently requested, the following might be considered, also.

• A non-performance personal appearance.

An example would be to hire a celebrity to attend a private or corporate party as simply a (non-performing) guest to mingle with other guests, or to hire the celebrity to do a meet-and-greet at your party.

• A virtual performance.

A virtual performance is a live or recorded show—such as a concert, play, dance, comedy act, or other artistic presentation—that is broadcast or streamed online instead of being performed in front of a physical audience. Artists perform live from a studio, venue, or even their homes and stream the show on platforms like YouTube, Twitch, or Instagram Live. Essentially, a virtual performance brings entertainment to audiences through the internet rather than in-person venues.

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Guaranteed!

We want to provide you answers and fast service!

Our objective is to save you time and make the booking process smooth and rewarding.

To get started and to get answers, simply go to: Information Request Form

Mustard’s manager determines the artist’s concert fee (also known as a guarantee) by evaluating a combination of business, market, and logistical factors.

Here’s a breakdown of key elements considered:

1. Mustard’s Popularity and Demand

• Ticket Sales History: How many tickets they’ve sold recently in the same market or similar ones.

• Streaming & Radio Metrics: Spotify/Apple Music numbers, YouTube views, Shazam stats, radio spins.

• Social Media Following & Engagement: Followers, reach, and how active and loyal the fan base is.

2. Market Strength

• City or Region: Artists can command higher fees in cities where they are more popular.

• Venue Size: Bigger venues mean more ticket sales and higher potential revenue.

• Local Competition: Is the artist competing with other events nearby on the same date?

3. Mustard Touring Expenses

• Band & Crew Payroll: Salaries, per diems, union rates.

• Production Costs: Lights, sound, transportation, backline, hotel, security, etc.

• Travel: Flights, buses, fuel, lodging. Fees are often higher for more distant or logistically complex locations.

4. Type of Event

• Hard Ticket Show: The artist is the main draw; ticket sales drive revenue. The fee is based on expected gross revenue minus expenses.

• Festival or Fair: Often pay higher flat fees as the event assumes ticket risk.

• Corporate or Private Event: Typically, higher pricing due to exclusivity and often minimal promotional benefit.

5. Promoter Offer and Negotiation

• The manager evaluates received offers and may negotiate elements to modify the fee or reduce expenses.

• Promoters/Private Buyers typically present a formal offer sheet that includes:

• Guarantee (flat fee): Minimum the artist gets paid.

• Backend or Bonus: Extra earnings based on ticket sales after breakeven. (Typically, this is not applicable to private/corporate events.)

• Expenses: Travel, accommodations, hospitality, etc.

6. Comparing Fees

• Managers often compare fees of similar-level artists to stay competitive in pricing.

7. Mustard Routing Considerations

• If the date fits smoothly into a larger tour routing, they might accept a lower fee.

• If it’s a one-off or out-of-the-way show, the fee might be higher to justify the extra time and effort.

How De La Font Agency Can Be Your Go-To Talent Booking Service

When you’re planning an event, the right entertainment can make all the difference. Whether it’s a high-energy concert, or a celebrity appearance that will wow your guests, one name stands out for trusted talent booking: De La Font Agency.

A Legacy of Excellence in Talent Booking

With more than 55 years of experience in the entertainment industry, De La Font Agency has built a solid reputation as a leading talent booking service. At De La Font Agency, event planners, corporations, festivals, non-profits, and private clients explore a vast network of national and international celebrities, musicians, comedians, and influencers.

This company’s expertise spans across genres and industries, making it easier to find the perfect act for your audience—whether you’re hosting a corporate gala, university event, a wedding, a fair or festival.

Our focus is providing top-quality service for you, the Buyer. Providing answers and fast service. We are your Professional Entertainment Consultant, i.e., your Booking Agent.

Why Choose De La Font Agency?

Verified & Vetted Talent

De La Font Agency works directly with top agencies, artist management teams, and production professionals. That means verified talent, fair pricing, and peace of mind.

Transparent Process

From the first inquiry to final booking, De La Font Agency offers a streamlined and professional process.

Custom Entertainment Solutions

Not sure who fits your budget or event style? De La Font Agency can help you discover talent options tailored to your goals and audience. Whether you’re working with a modest budget or going big, we will help you find the right match.

How to Make an Inquiry

• To learn availability and tailored pricing, simply go to the De La Font Agency information request form: “Let’s Get Started“.
• Provide event details: type, date(s), location, audience, and budget.
• Preferred timeline until event date: 90 days – 18 months.
• Suggested minimum timeline: 30 days. (This is to allow sufficient time for contract negotiations, travel and production arrangements, and any other necessary planning.)

If you’re planning an event—concert, festival, corporate gathering, wedding, or otherwise—contact De La Font Agency with your event information to check availability and pricing.

To get started and to get answers, simply go to: Information Request Form