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Roster: Rap/Hip-Hop

Roster: Trap

aka: Jay Wayne Jenkins, Lil’ J, Young Jeezy, The Snowman

Based in: Georgia
Based in: Atlanta

Hire: Jeezy

Jay Wayne Jenkins, known by his stage name Jeezy (or Young Jeezy), is an American rapper. Along with fellow Georgia-based rappers T.I. and Gucci Mane, Jeezy is credited for helping to pioneer and popularize trap music for a mainstream audience.

Straight off the streets of Georgia comes Jeezy, a genuine artist. A product of his environment, he narrates based on pure experience, depicting a raw realism about life and the hustle of the streets from which he was created. Jeezy conveys such a flashy delivery of punch lines and clever wordplay that some have gone as far as to say he’s arrogant. But let Jeezy tell it, “It’s quite simply, confidence or ‘real talk’..period!”

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When he opens his mouth, his raspy voice creates music that unfolds to tell a story of the pain and struggles of his life. One could visualize through his words the enthusiasm and passion he has for grasping his piece of what life has to offer.

Jeezy‘s street swagger and authentic style have quickly made believers out of some of the biggest players in the game, from Fabolous to P. Diddy. In his native Atlanta, and throughout the South, Jeezy has created nothing short of a movement.

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Having lost many things in his life – family, friends and time (a prison bid that he doesn’t like to give too much light) – Jeezy had a sense of urgency about his music. So, he hit the mixtape circuit with exclusive tracks recorded with longtime collaborator Shawty Red. With more than 100,000 mixtapes and more than 200,000 “Trap or Die” DVDs sold in a little more than a year, Def Jam decided to invest in the youngster.

“Basically, I’m a real nigga, so I can relate more to a lot of cats,” Jeezy says of his appeal. “I don’t just do music for the clubs; I do music for the struggle. I do music for everyday niggas, the kids who ain’t got no sense of direction. I’m trying to restore some of the morals back into the game, as far as the street.”

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What sets this former Boyz N Da Hood frontman apart is his ability to bring color and flash to a story that has been told so many times before. He’s a true digital age artist who doesn’t need 16 bars to develop a picture in your head. When he snaps off a verse, the image is simple enough for everyone to feel it instantly.

“I’m just real to myself. Just believing in what I can do. If you have goals, it gives a nigga something to be motivated about,” he says. “We stood on the same concrete at one time. With the same mind frame. My stuff is to motivate them. Letting you know where I’m from and what I’ve seen, so you can get something out of it.”

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The streets responded by snatching up his mixtapes by the trunk load. But now that he has fans on the hook, Jeezy is ready to reel them in slowly with this full length.

“I did the mixtape run, but on mixtapes you can’t really give people you,” he reasons. “I think people will really relate to my music. I ain’t come into this for no broads, a wristwatch, or a car. I came into this shit for a spot. I’m a reality kicker. I’m not gonna tell you what you wanna hear because it sounds good, I’m gonna give it to you raw.”

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“My whole thing is I want to restore some more morals back to this street shit,” he concludes. “Niggas listen to niggas who rap. I just wanna feed the streets.”

Jeezy has collaborated with numerous artists, including Rihanna, Jay-Z, YG, Gucci Mane, Future, Kanye West, Ludacris, DJ Mustard, Nas, Akon, Ciara, 2 Chainz, Boosie Badazz, Usher and Don Cannon.

His discography includes thirteen studio albums, 18 mixtapes, 70 singles (including 38 as a featured artist) and 28 music videos.

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