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• “How To Book Maluma for an event”

• “Cost to hire Maluma”

• “Maluma performance price”

• “Book Maluma for corporate event or private party”

• “Book Maluma for a fair or festival”

• “Reputable Maluma booking agency”

Get such information and answers from De La Font Agency. 

• Born in: Colombia
• Based in: Colombia
• aka: Juan Luis Londoño Arias

Maluma Biography

Who Is Maluma?

The Colombian Superstar Redefining Latin Pop

Early Life and Musical Roots

LATIN GRAMMY award-winning Maluma, born Juan Luis Londoño Arias on January 28, 1994, in Medellín, Colombia, began cultivating his musical talent at a young age. Though he initially pursued soccer, his passion for music took center stage during his teenage years. He adopted the stage name “Maluma,” an acronym from the names of his mother, father, and sister (Marlli, Luis, and Manuela), symbolizing the importance of family in his life.

Breakthrough with “Magia”

Maluma released his debut album Magia in 2012, which catapulted him into the Latin music scene. The album featured hits like “Obsesión” and “Miss Independent,” gaining traction in Colombia and gradually across Latin America. His youthful charm and catchy reggaeton melodies helped him gain a loyal following early on.

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Global Stardom with “Pretty Boy, Dirty Boy”

In 2015, Maluma achieved international fame with his sophomore album Pretty Boy, Dirty Boy, which showcased his dual persona—romantic balladeer and reggaeton bad boy. Singles like “Borró Cassette,” “El Perdedor,” and “Sin Contrato” topped charts, making Maluma a household name across Latin America, Europe, and the U.S. Latin market.

Chart-Topping Collaborations and International Fame

Maluma’s collaborations with global superstars have significantly broadened his appeal. He teamed up with Shakira for “Chantaje,” with Ricky Martin on “Vente Pa’ Ca,” and later broke barriers with Madonna on “Medellín.” His ability to seamlessly blend reggaeton, pop, and urban sounds has positioned him as a crossover artist, appealing to both Spanish- and English-speaking audiences.

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Successful Albums and Award Recognition

Maluma continued his winning streak with albums like F.A.M.E. (2018), which earned him a Latin Grammy for Best Contemporary Pop Vocal Album, and 11:11 (2019), featuring hit singles like “HP” and “Felices los 4.” In 2020, he released Papi Juancho, a surprise album that included the global hit “Hawái,” later remixed with The Weeknd. In 2023, he dropped Don Juan, continuing to push musical boundaries.

On 18 May 2018, Maluma‘s third studio album, F.A.M.E., was released. He worked with producers Jay Cash, Vinylz, and collaborators Daddy Yankee, Prince Royce and Jason Derulo on the album.

In 2019, Maluma collaborated with American singer-songwriter Madonna, appearing on the songs “Medellín” and “Bitch I’m Loca” from her album, Madame X.

On 17 May 2019, Maluma released his fourth studio album, 11:11, supported by the singles “HP”, “11 PM”, “Instinto Natural” with Sech and “No Se Me Quita” with Ricky Martin. Another collaboration with Madonna, “Soltera”, appeared on the album.

On 26 September 2019, he collaborated with Colombian singer J Balvin on his single, “Qué Pena”.

Maluma possesses a tenor vocal range. He defines his music as “urban pop”

He has cited Héctor Lavoe, Justin Timberlake and Michael Jackson as his main musical influences.

Acting Career and Multimedia Projects

In addition to music, Maluma has explored acting, making his Hollywood debut alongside Jennifer Lopez in the romantic comedy Marry Me (2022). He’s also been involved in fashion, philanthropy, and brand partnerships, cementing his status as a multifaceted global entertainer.

Impact on Latin Music and Culture

Maluma has become one of the most influential voices in Latin music, helping to globalize the reggaeton and Latin pop genres. His dynamic performances, fashion-forward style, and social media presence make him a role model for a new generation of artists.

Legacy and What’s Next

With more than 60 million followers on Instagram and countless chart-topping singles, Maluma continues to redefine what it means to be a Latin pop star. As he explores new sounds and global partnerships, fans eagerly anticipate what’s next in his already extraordinary career.

Conclusion

Maluma’s journey from Medellín to international stardom is a testament to his talent, charisma, and vision. Whether through music, fashion, or film, he continues to shape the future of Latin entertainment on a global scale.

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More biographical information: Wikipedia

Maluma Discography

Hits include:

• Cuatro Babys
• Sin Contrato
• El Perdedor
• Borró Cassette
• Qué Pena
• La Curiosidad
• Carnaval
• El Tiki
• Felices los 4
• Parce (featuring Lenny Tavárez and Justin Quiles)
• Clandestino
• El Préstamo
• No Se Me Quita
• Corazón
• Amigos con Derechos
• HP
• Créeme
• Vivir Bailando
• Junio
• Medellin
• La Respuesta
• 11 PM
• Hola Señorita
• Sobrio
• Instinto Natural
• Mala Mía
• La Temperatura
• Qué Chimba
• ADMV
• Feel the Beat (with Black Eyed Peas)
• Hawái
• Pa’ Ti (with Jennifer Lopez)
• Madrid (with Myke Towers)
• Imposible Amor (with Natti Natasha)
• Agua de Jamaica
• Sukutubla
• Mama Tetema
• Cositas de la USA
• Marry Me
• Mojando Asientos (featuring Feid)
• Nos Comemos Vivos
• Tukoh Taka (with Nicki Minaj and Myriam Fares)
• Diablo, Qué Chimba (with Anuel AA)
• La Fórmula (with Marc Anthony)
• Coco Loco
• Según Quién (with Carín León)
• Contrato
• Cosas Pendientes
• Si Tú Me Vieras (with Carín León)

His discography includes six studio albums, one mixtape, three extended play, 115 singles (including 42 as a featured artist), and ten promotional singles.

Maluma’s manager determines the artist’s concert fee (also known as a guarantee) by evaluating a combination of business, market, and logistical factors.

Here’s a breakdown of key elements considered:

1. Maluma’s Popularity and Demand

• Ticket Sales History: How many tickets they’ve sold recently in the same market or similar ones.
• Streaming & Radio Metrics: Spotify/Apple Music numbers, YouTube views, Shazam stats, radio spins.
• Social Media Following & Engagement: Followers, reach, and how active and loyal the fan base is.

2. Market Strength

• City or Region: Artists can command higher fees in cities where they are more popular.
• Venue Size: Bigger venues mean more ticket sales and higher potential revenue.
• Local Competition: Is the artist competing with other events nearby on the same date?

3. Maluma Touring Expenses

• Band & Crew Payroll: Salaries, per diems, union rates.
• Production Costs: Lights, sound, transportation, backline, hotel, security, etc.
• Travel: Flights, buses, fuel, lodging. Fees are often higher for more distant or logistically complex locations.

4. Type of Event

• Hard Ticket Show: The artist is the main draw; ticket sales drive revenue. The fee is based on expected gross revenue minus expenses.
• Festival or Fair: Often pay higher flat fees as the event assumes ticket risk.
• Corporate or Private Event: Typically, higher pricing due to exclusivity and often minimal promotional benefit.

5. Promoter Offer and Negotiation

• The manager evaluates received offers and may negotiate elements to modify the fee or reduce expenses.
• Promoters/Private Buyers typically present a formal offer sheet that includes:
• Guarantee (flat fee): Minimum the artist gets paid.
• Backend or Bonus: Extra earnings based on ticket sales after breakeven. (Typically, this is not applicable to private/corporate events.)
• Expenses: Travel, accommodations, hospitality, etc.

6. Comparing Fees

• Managers often compare fees of similar-level artists to stay competitive in pricing.

7. Maluma Routing Considerations

• If the date fits smoothly into a larger tour routing, they might accept a lower fee.
• If it’s a one-off or out-of-the-way show, the fee might be higher to justify the extra time and effort.

Artists Similar to Maluma

Here are several artists similar to Maluma, based on musical style, genre, and fan appeal:

1. J Balvin

A fellow Colombian reggaeton and Latin pop superstar, J Balvin blends urban beats with catchy melodies, much like Maluma.

2. Ozuna

Known for his smooth voice and reggaeton-trap fusion, Ozuna’s romantic and upbeat songs often align with Maluma’s musical vibe.

3. Bad Bunny

Though a bit edgier, Bad Bunny’s Latin trap and reggaeton catalog overlaps with Maluma’s in terms of energy and genre.

4. Nicky Jam

A veteran in reggaeton, Nicky Jam delivers hits that blend emotion with danceable rhythms, appealing to fans of Maluma’s romantic reggaeton.

5. Sebastián Yatra

With a slightly more pop-focused style, Yatra shares Maluma’s Colombian roots and often releases collaborations in Latin pop and ballads.

6. Anuel AA

Anuel AA leans more into Latin trap but often collaborates in the reggaeton sphere, appealing to the same audience as Maluma.

7. Prince Royce

Blending bachata and urban styles, Prince Royce’s romantic lyrics and crossover appeal echo some of Maluma’s themes.

8. Lunay

A younger reggaeton artist with a sleek and stylish sound, Lunay channels Maluma’s modern urban pop appeal.

9. Karol G

Although female, Karol G frequently collaborates with reggaeton and urban artists, and her music often mirrors Maluma’s genre.