How to Hire STING For Your Event!
Legendary British Music Icon and Frontman of The Police
#1. How do I book Sting? See below.
#2. How much does it cost to book Sting? See below.
#3. What is the Sting booking fee? See below.
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Booking Sting using award-winning services of De La Font Agency
Sting may be available for VIP events, corporate events, concerts, festivals, private engagements, and more.
Booking Sting
aka: Gordon Matthew Thomas Sumner, Gordon Sumner
Based in: England
Based in: Wiltshire
GRAMMY award-winning Sting is a singer, songwriter, and actor. He was born Gordon Matthew Sumner in London, England.
Sting is former vocalist and lyricist of The Police. His first film role came in Quadrophenia (1978), and his first hit song was “Spread A Little Happiness” (1982), taken from the soundtrack of the television film Brimstone and Treacle, in which he also starred.
He has collaborated with other musicians on songs such as “Money for Nothing” with Dire Straits, “Rise & Fall” with Craig David, “All for Love” with Bryan Adams and Rod Stewart, “You Will Be My Ain True Love” with Alison Krauss.
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In 1981, he also led an all-star band (dubbed “the Secret Police”) on his own arrangement of Bob Dylan‘s “I Shall Be Released”. The band and chorus included Eric Clapton, Jeff Beck, Phil Collins, Bob Geldof and Midge Ure, all of whom (except Beck) later worked on Live Aid.
His first solo album, 1985’s The Dream of the Blue Turtles, featured jazz musicians including Kenny Kirkland, Darryl Jones, Omar Hakim, and Branford Marsalis. It topped both the UK and US music charts. He has been heavily involved with campaigns benefiting the environment and saving the rain forests, as well as with Amnesty International.
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In July 1985, Sting performed Police hits at the Live Aid concert at Wembley Stadium in London. He also joined Dire Straits in “Money for Nothing”, and he sang two duets with Phil Collins.
In 1985, Sting provided spoken vocals for the Miles Davis album, You’re Under Arrest, taking on the role of a French-speaking police officer. He also sang backing vocals on Arcadia’s single “The Promise”, on two songs from the Phil Collins‘ album, No Jacket Required.
Later albums include “Soul Cages” (1991), which reached No. 1 on the UK music charts, and “Mercury Falling” (1996).
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In 1993, with Bryan Adams and Rod Stewart, Sting performed “All for Love” for the film The Three Musketeers. The song stayed at the top of the U.S. charts for three weeks, topped multiple other charts worldwide, and reached number two in the UK.
On 15 September 1997, Sting appeared at the Music for Montserrat concert at the Royal Albert Hall, London, performing with fellow English artists Paul McCartney, Elton John, Eric Clapton, Phil Collins and Mark Knopfler.
Sting‘s career shows no sign of slowing down: his 1999 album and tour, “Brand New Day,” met with widespread critical and popular acclaim.
At the Grammy Awards in February 2000, “Brand New Day” won Best Pop Album, while Sting collected the award for Best Male Pop Vocal Performance for the hit single, also entitled “Brand New Day.”
He won again in the same category the following year, for “She Walks This Earth (Soberana Rosa),” a song he recorded for a tribute album to the Brazilian composer Ivan Lins, “A Love Affair: The Music of Ivan Lins“.
In 2003, Sting and Mary J. Blige won a Grammy for their duet, “Whenever I Say Your Name”.
In 2003, The Police was inducted into the Rock and Roll Hall of Fame.
In 2004, Sting embarked on a Sacred Love tour with performances by Annie Lennox.
Sting was on the 2005 Monkey Business CD by hip-hop group, the Black Eyed Peas, singing on “Union”, which samples his Englishman in New York.
On 28 August 2015, “Stolen Car”, a duet with French singer Mylène Farmer was released.
In 2016, Sting performed a 19-date joint concert summer tour of North America with Peter Gabriel.
In 2018, he released the album 44/876, a collaboration with Jamaican musician Shaggy, which won the Grammy Award for Best Reggae Album in 2019.
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In 2020, Sting appeared on the song “Simple”, available on the EP Pausa by Ricky Martin.
On 19 March 2021, Sting released Duets, a compilation album comprising 17 tracks of collaborations with various artists, including Eric Clapton, Mary J. Blige, Shaggy, Annie Lennox and Sam Moore.
In February 2022, Sting collaborated with Swedish DJ supergroup, Swedish House Mafia, releasing a song and music video, titled “Redlight”.
As a solo performer, he has released 15 albums between 1985 and 2021, most of which have sold millions of copies worldwide.
Hits include:
- All This Time
- Brand New Day
- Desert Rose
- Fortress Around Your Heart
- If You Love Somebody Set Them Free
- Roxanne ’97
- Send Your Love
- Stolen Car (Take Me Dancing)
- Be Still My Beating Heart
- Fields of Gold
- You Still Touch Me
- If I Ever Lose My Faith in You
- We’ll Be Together
- The Soul Cages
- Little Wing
- When We Dance
- Epilogue (Nothing ‘Bout Me)
- Love Is the Seventh Wave
- After the Rain Has Fallen
- I Can’t Stop Thinking About You
- One Fine Day
- Don’t Make Me Wait (with Shaggy)
- Down So Long
- Rushing Water
- Redlight (with Swedish House Mafia)
- Dreaming (with Pink and Marshmello
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More biographical information: Wikipedia
How is the fee of Sting determined?
✅ Sting fee determination
Sting’s manager determines the artist’s concert fee (also known as a guarantee) by evaluating a combination of business, market, and logistical factors.
Here’s a breakdown of key elements considered:
1. Sting’s Popularity and Demand
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Ticket Sales History: How many tickets they’ve sold recently in the same market or similar ones.
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Streaming & Radio Metrics: Spotify/Apple Music numbers, YouTube views, Shazam stats, radio spins.
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Social Media Following & Engagement: Followers, reach, and how active and loyal the fan base is.
2. Market Strength
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City or Region: Artists can command higher fees in cities where they are more popular.
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Venue Size: Bigger venues mean more ticket sales and higher potential revenue.
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Local Competition: Is the artist competing with other events nearby on the same date?
3. Sting Touring Expenses
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Band & Crew Payroll: Salaries, per diems, union rates.
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Production Costs: Lights, sound, transportation, backline, hotel, security, etc.
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Travel: Flights, buses, fuel, lodging. Fees are often higher for more distant or logistically complex locations.
4. Type of Event
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Hard Ticket Show: The artist is the main draw; ticket sales drive revenue. The fee is based on expected gross revenue minus expenses.
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Festival or Fair: Often pay higher flat fees as the event assumes ticket risk.
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Corporate or Private Event: Typically, higher pricing due to exclusivity and often minimal promotional benefit.
5. Promoter Offer and Negotiation
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The manager evaluates received offers and may negotiate elements to modify the fee or reduce expenses.
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Promoters/Private Buyers typically present a formal offer sheet that includes:
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Guarantee (flat fee): Minimum the artist gets paid.
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Backend or Bonus: Extra earnings based on ticket sales after breakeven. (Typically, this is not applicable to private/corporate events.)
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Expenses: Travel, accommodations, hospitality, etc.
6. Comparing Fees
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Managers often compare fees of similar-level artists to stay competitive in pricing.
7. Sting Routing Considerations
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If the date fits smoothly into a larger tour routing, they might accept a lower fee.
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If it’s a one-off or out-of-the-way show, the fee might be higher to justify the extra time and effort.
What other artists are similar to Sting?
✅ Artists similar to Sting
Here are modern (2020s-era) artists who reflect Sting’s influence through their refined songwriting, genre fusion, and smooth, mature sound. These are musicians who carry his spirit into contemporary music:
Modern Artists with a Sting-Like Style
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John Mayer – Continues to evolve with sophisticated songwriting, intricate guitar work, and introspective lyrics.
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James Blake – Combines soulful vocals with experimental electronic production, echoing Sting’s emotional depth.
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Hozier – Folk-soul singer with poetic lyricism and rich, haunting vocal tone.
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Gregory Porter – Jazz and soul vocalist with smooth, heartfelt performances reminiscent of Sting’s warm delivery.
World & Jazz-Influenced Contemporary Artists
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Michael Kiwanuka – Merges soul, folk, and psychedelic rock with deeply reflective writing.
- Jon Batiste – Grammy-winning artist whose fusion of jazz, pop, and world music mirrors Sting’s global sensibility.
Pop & Alternative Acts Carrying Sting’s DNA
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The Marías – Dreamy, smooth indie-pop with jazzy textures and cosmopolitan flair.
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Rex Orange County – Soft-spoken pop artist with emotional sincerity and jazz-influenced arrangements.
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Anderson .Paak – Mixes soul, funk, and jazz grooves with poetic storytelling.
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Norah Jones – Still active and evolving, bridging jazz-pop with warm, understated elegance.
Who is De La Font Agency?
✅ Would using De La Font Agency services be helpful to me?
How De La Font Agency Can Be Your Go-To Talent Booking Service
When you’re planning an event, the right entertainment can make all the difference. Whether it’s a high-energy concert, or a celebrity appearance that will wow your guests, one name stands out for trusted talent booking: De La Font Agency.
A Legacy of Excellence in Talent Booking
With more than 55 years of experience in the entertainment industry, De La Font Agency has built a solid reputation as a leading talent booking service. At De La Font Agency, event planners, corporations, festivals, non-profits, and private clients explore a vast network of national and international celebrities, musicians, comedians, and influencers.
This company’s expertise spans across genres and industries, making it easier to find the perfect act for your audience—whether you’re hosting a corporate gala, university event, a wedding, a fair or festival.
Our focus is providing top-quality service for you, the Buyer. Providing answers and fast service. We are your Professional Entertainment Consultant, i.e., your Booking Agent.
Why Choose De La Font Agency?
Verified & Vetted Talent
De La Font Agency works directly with top agencies, artist management teams, and production professionals. That means verified talent, fair pricing, and peace of mind.
Transparent Process
From the first inquiry to final booking, De La Font Agency offers a streamlined and professional process.
Custom Entertainment Solutions
Not sure who fits your budget or event style? De La Font Agency can help you discover talent options tailored to your goals and audience. Whether you’re working with a modest budget or going big, we will help you find the right match.
To get started and to get answers, simply go to: Information Request Form
Contact De La Font Agency regarding Sting fee information for your event.
For other great suggestions regarding booking popular music acts and contact information, look here.
In the below section, find links and information regarding Sting videos, music, upcoming tour dates, and Frequently Asked Questions.
Watch Sting Videos:
Listen to Sting:
Upcoming Tour Dates for Sting on Ticketmaster
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