The Fray

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The Fray BOOKING FEE.

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Roster: Alternative/Indie

Roster: A-List Alternative/Indie

Roster: Pop/Soft Rock

Roster: A-List Pop/Soft Rock

Roster: Adult Alternative Pop/Rock

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Check availability for your VIP event, corporate event, convention, wedding party, anniversary, Quinceañera, graduation party, public concert, festival or fair, fund-raiser, etc.

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Although less frequently requested, the following might be considered, also.

  • A non-performance personal appearance.

An example would be to hire a celebrity to attend a private or corporate party as simply a (non-performing) guest to mingle with other guests, or to hire the celebrity to do a meet-and-greet at your party.

  • A virtual performance.

A virtual performance is a live or recorded show—such as a concert, play, dance, comedy act, or other artistic presentation—that is broadcast or streamed online instead of being performed in front of a physical audience. Artists perform live from a studio, venue, or even their homes and stream the show on platforms like YouTube, Twitch, or Instagram Live. Essentially, a virtual performance brings entertainment to audiences through the internet rather than in-person venues.

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Our objective is to save you time and make the booking process smooth and rewarding.

To get started and to get answers, simply go to: Information Request Form


The Fray Biography

Booking The Fray

Formed in 2002
Formed in Colorado
Based in Colorado
Based in Denver area

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Members:
Joe King, Dave Welsh, Ben Wysocki

The Fray is an American rock band from Denver, Colorado, formed in 2002 by schoolmates Isaac Slade and Joe King. Their debut album, How to Save a Life, released in 2005, was certified double platinum by the RIAA and platinum in Australia, Canada, New Zealand and the United Kingdom.

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In less than a year, The Fray went from being virtually unknowns to the top of Denver’s A-list. The Fray‘s work, both on stage and in studio, generated an accelerating buzz unlike anything Colorado had seen before. Word of mouth caused people to check them out and once they did, the reaction was overwhelmingly positive.

The Fray garnered an early following through impressive area gigs and the support of local radio, which led to a listener-driven campaign to get the band a record contract. With strong word-of-mouth, the band won “Best New Band” honors from Denver’s Westword magazine and got substantial airplay on two of Denver’s top rock stations – the demo version of “Over My Head (Cable Car)” became KTCL’s top 30 most played song of 2004 in just 4 months.

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The Fray‘s tight arrangements, haunting melodies and evocative lyrics result in a sound that is extremely polished by any standards. The Fray doesn’t fit easily into any niche, and they don’t need to: word of mouth has been good enough. The songs stand on their own, no clever marketing or catering to genres necessary.

The first single from “How to Save a Life,” “Over My Head (Cable Car)” climbed into the top 10 on the Billboard singles chart, has been certified platinum.

It turns out that The Fray‘s music has resonated with lots of people: they were one of the most licensed bands of 2006, with their music being featured on Scrubs, Grey’s Anatomy, What About Brian, NCIS, One Tree Hill and Bones, as well as in HBO’s summer promos.

Joe King: “I would say my favorite so far would be the HBO spot and the Grey’s Anatomy spot, both using ‘How To Save A Life.’ I remember last year seeing the Aqualung HBO spot and was shocked and almost jealous by how good it was. I called our managers and asked if we could get a spot like that, and I remember him saying, ‘That’s a tough one.’ When I watched our HBO spot, I didn’t move, I don’t even remember breathing because I had the chills.”

The band’s use of the piano as the lead instrument in their music has led critics to compare the band with English, piano-driven bands such as Coldplay and Keane. The band lists its influences as Counting Crows, Better Than Ezra, and U2.

Hits include:

  • You Found Me
  • Never Say Never
  • Absolute
  • Over My Head (Cable Car)
  • Look After You
  • All At Once
  • Heartless
  • How To Save a Life
  • Syndicate
  • Heartbeat
  • Run For Your Life
  • Love Don’t Die

Their discography includes four studio albums, three live albums, one compilation album, five extended plays, 13 singles, one promotional single and ten music videos. 

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More biographical information: Wikipedia


How is the fee of The Fray determined?

✅ The Fray fee determination

The Fray’s manager determines the artist’s concert fee (also known as a guarantee) by evaluating a combination of business, market, and logistical factors.

Here’s a breakdown of key elements considered:

 

1. The Fray’s Popularity and Demand

  • Ticket Sales History: How many tickets they’ve sold recently in the same market or similar ones.

  • Streaming & Radio Metrics: Spotify/Apple Music numbers, YouTube views, Shazam stats, radio spins.

  • Social Media Following & Engagement: Followers, reach, and how active and loyal the fan base is.

2. Market Strength

  • City or Region: Artists can command higher fees in cities where they are more popular.

  • Venue Size: Bigger venues mean more ticket sales and higher potential revenue.

  • Local Competition: Is the artist competing with other events nearby on the same date?

3. The Fray Touring Expenses

  • Band & Crew Payroll: Salaries, per diems, union rates.

  • Production Costs: Lights, sound, transportation, backline, hotel, security, etc.

  • Travel: Flights, buses, fuel, lodging. Fees are often higher for more distant or logistically complex locations.

4. Type of Event

  • Hard Ticket Show: The artist is the main draw; ticket sales drive revenue. The fee is based on expected gross revenue minus expenses.

  • Festival or Fair: Often pay higher flat fees as the event assumes ticket risk.

  • Corporate or Private Event: Typically, higher pricing due to exclusivity and often minimal promotional benefit.

5. Promoter Offer and Negotiation

  • The manager evaluates received offers and may negotiate elements to modify the fee or reduce expenses.

  • Promoters/Private Buyers typically present a formal offer sheet that includes:

  • Guarantee (flat fee): Minimum the artist gets paid.

  • Backend or Bonus: Extra earnings based on ticket sales after breakeven. (Typically, this is not applicable to private/corporate events.)

  • Expenses: Travel, accommodations, hospitality, etc.

6. Comparing Fees

  • Managers often compare fees of similar-level artists to stay competitive in pricing.

7. The Fray Routing Considerations

  • If the date fits smoothly into a larger tour routing, they might accept a lower fee.

  • If it’s a one-off or out-of-the-way show, the fee might be higher to justify the extra time and effort.


What other artists are similar to The Fray?

✅ Artists similar to The Fray

Here are artists similar to The Fray, focusing on their piano-driven pop rock sound, emotional lyrics, and radio-friendly appeal:

  • OneRepublic — Known for soaring choruses and heartfelt lyrics, they share The Fray’s polished blend of pop and rock with strong emotional storytelling.
  • Keane — A piano-led band with no traditional guitars in early work, delivering atmospheric melodies and introspective themes similar to The Fray.
  • Coldplay — Especially their early albums, featuring piano-driven ballads and emotional resonance that align closely with The Fray’s style.
  • Snow Patrol — Specializes in anthemic, emotionally charged songs with gradual builds and heartfelt lyrics.
  • The Script — Combines emotional lyricism with catchy pop-rock production and piano elements, similar in tone and accessibility.
  • Gavin DeGraw — A solo artist with strong piano presence and soulful vocals, often delivering heartfelt, relatable songs.
  • Lifehouse — Known for melodic, emotional rock ballads and reflective songwriting in a similar vein.

  • Vertical Horizon — Shares a polished alternative rock sound with introspective lyrics and strong melodic hooks.

Who is De La Font Agency?

✅ Would using De La Font Agency services be helpful to you?

How De La Font Agency Can Be Your Go-To Talent Booking Service

When you’re planning an event, the right entertainment can make all the difference. Whether it’s a high-energy concert, or a celebrity appearance that will wow your guests, one name stands out for trusted talent booking: De La Font Agency.

A Legacy of Excellence in Talent Booking

With more than 55 years of experience in the entertainment industry, De La Font Agency has built a solid reputation as a leading talent booking service. At De La Font Agency, event planners, corporations, festivals, non-profits, and private clients explore a vast network of national and international celebrities, musicians, comedians, and influencers.

This company’s expertise spans across genres and industries, making it easier to find the perfect act for your audience—whether you’re hosting a corporate gala, university event, a wedding, a fair or festival.

Our focus is providing top-quality service for you, the Buyer. Providing answers and fast service. We are your Professional Entertainment Consultant, i.e., your Booking Agent.

Why Choose De La Font Agency?

Verified & Vetted Talent

De La Font Agency works directly with top agencies, artist management teams, and production professionals. That means verified talent, fair pricing, and peace of mind.

Transparent Process

From the first inquiry to final booking, De La Font Agency offers a streamlined and professional process.

Custom Entertainment Solutions

Not sure who fits your budget or event style? De La Font Agency can help you discover talent options tailored to your goals and audience. Whether you’re working with a modest budget or going big, we will help you find the right match.

How to Make an Inquiry

  • To learn availability and tailored pricing, simply go to the De La Font Agency information request form: “Let’s Get Started“.
  • Provide event details: type, date(s), location, audience, and budget.
  • Preferred timeline until event date: 90 days – 18 months.
  • Suggested minimum timeline: 30 days. (This is to allow sufficient time for contract negotiations, travel and production arrangements, and any other necessary planning.)

If you’re planning an event—concert, festival, corporate gathering, wedding, or otherwise—contact De La Font Agency with your event information to check availability and pricing.

To get started and to get answers, simply go to: Information Request Form


 

Contact De La Font Agency regarding The Fray booking fee and availability information for your event.

For other great suggestions regarding booking popular music acts and contact information, look here.

 


 

Hire The Fray. Booking The Fray information.
... The following is only to help with local search. 
De La Font Agency is not the The Fray exclusive booking agent.
Local search:
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Book artists like The Fray. 
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Style: AdultAlternativePopRock, AlternativeIndieRock, AmericanTradRock, PianoRock

In the below section, find links and information regarding The Fray videos, music, upcoming tour dates, and Frequently Asked Questions.

Watch The Fray Videos:

Listen to The Fray:

YouTube Music Logo

Check The Fray tour dates:

Upcoming Tour Dates for The Fray on Ticketmaster

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    Frequently Asked Questions about booking The Fray to perform.

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    What makes De La Font Agency the right choice for booking The Fray?
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    What are the cancellation policies if I need to cancel the booking?