How to Hire PESO PLUMA For Your Event!
aka: Hassan Emilio Kabande Laija
Based in: California
Based in: Los Angeles
Hire: Peso Pluma
GRAMMY award-winning Hassan Emilio Kabande Laija (born 15 June 1999), known professionally as Peso Pluma, is a Mexican singer.
His collaborations with Natanael Cano, “AMG” and “PRC”, became massive hits in the Latin music community after their use on TikTok, both charting on the Billboard Hot 100. In April 2022, Peso Pluma and Eslabon Armado made history with “Ella Baila Sola”, the first regional Mexican song to reach the top 10 of the Billboard Hot 100, eventually peaking at number four. The commercial growth of the song boosted the popularity of the singer worldwide, simultaneously placing eight songs on the Hot 100 in the week of 29 April 2022, becoming the Mexican act with the most Spanish-language entries in the US.
Having a distinct musical style dominated by corridos tumbados (Sinaloa-style sierreño corridos with elements of latin urban music, specifically latin hip-hop and reggaeton), Pluma is considered to be a major contributor to the revival of corridos. With his crossover appeal, Peso Pluma is the most streamed artist in Mexico.
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Natanael Cano and Gabito Ballesteros co-released “AMG” with the singer on 24 November 2022, marking the highly anticipated first collaboration of Cano and Pluma as forefront figures in the subgenre of corridos tumbados.
On 30 December 2022, Fuerza Regida released their album, Pa Que Hablen, containing the track, “Igualito a Mi Apá”, with Pluma.
On 20 January 2023, Peso Pluma began his nationwide tour for the year at the Camara Sonora in Guadalajara, Jalisco. He concluded the Mexican tour on 26 April to a sold-out audience at the Palenque ExpoGan in Hermosillo, Sonora.
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Pluma and Junior H co-released “El Azul” on 10 February 2023, accompanied by a live performance video directed by Johnny Ragr.
Mexican-American singer Becky G recruited Pluma for the single “Chanel” on 30 March as the first single for her upcoming regional Mexican album. The collaboration, co-written by the duo with Tito and Grammy-winning producer Edgar Barrera, narrated the story of a failed relationship.
Becky G brought Pluma onstage during her set in Coachella 2023 on 14 April for surprise performances of “Chanel” and “PRC”. Seeing a rise in streams, “Ella Baila Sola” reached number one on the daily chart of Spotify Top 50 – Global on 15 April, dethroning “Flowers” by Miley Cyrus. During the same period, the singer monopolized the top 6 of the Mexico Songs chart and placed 5 songs in the top ten of Hot Latin Songs chart, with “Ella Baila Sola” in the lead for both.
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At the 2023 Latin American Music Awards in Las Vegas, Nevada, Peso Pluma joined Becky G onstage to sing “Chanel”, signaling his first American televised performance.
On 31 May 2023, Argentine producer Bizarrap featured the singer on the fusion track, “Bzrp Music Sessions, Vol. 55”.
In July 2023, Génesis peaked at number 3 on the Billboard 200 charts, making it the highest charting and fast selling regional Mexican album in Billboard history. In September 2023, Pluma became the first música mexicana star to perform at the MTV Video Music Awards.
The singer recalled, “I’ve always listened to reggaeton, hip-hop, and rap, but I realized that my voice was made to sing corridos, because I would hear them played around family all the time. My voice shined differently there than in any other genre.”
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An avid listener of hip-hop music, he listed Canadian rapper Drake as his favorite artist, citing him as a reflection of growing up across borders. He has also referenced the Weeknd, 21 Savage, Post Malone, Suicideboys, and Shoreline Mafia as musical influences.
After becoming the top streamed artist in Mexico, several media outlets have compared the success of the singer with that of Puerto Rican artist Bad Bunny.
His discography includes four studio albums, two live albums, one extended play, and 59 singles.
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