How to Hire TYLA For Your Event!
Grammy-Winning Queen of Popiano
#1. How do I book Tyla? See below.
#2. How much does it cost to book Tyla? See below.
#3. What is the Tyla booking fee? See below.
Book Tyla, now!
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Booking Tyla using award-winning services of De La Font Agency
✅ Are you thinking about booking Tyla?
Check with us regarding availability.
Check availability for your VIP event, corporate event, convention, wedding party, anniversary, Quinceañera, graduation party, public concert, festival or fair, fund-raiser, etc.
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Although less frequently requested, the following might be considered, also.
- A non-performance personal appearance.
An example would be to hire a celebrity to attend a private or corporate party as simply a (non-performing) guest to mingle with other guests, or to hire the celebrity to do a meet-and-greet at your party.
- A virtual performance.
A virtual performance is a live or recorded show—such as a concert, play, dance, comedy act, or other artistic presentation—that is broadcast or streamed online instead of being performed in front of a physical audience. Artists perform live from a studio, venue, or even their homes and stream the show on platforms like YouTube, Twitch, or Instagram Live. Essentially, a virtual performance brings entertainment to audiences through the internet rather than in-person venues.
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Guaranteed!
We want to provide you answers and fast service!
Our objective is to save you time and make the booking process smooth and rewarding.
To get started and to get answers, simply go to: Information Request Form
Tyla Biography
Booking Tyla
Born 30 January 2002
Born in South Africa
Based in South Africa
Based in Johannesburg
Hire Tyla
aka Tyla Laura Seethal
GRAMMY award-winning Tyla Laura Seethal was born on January 30, 2002, in Edenvale, Gauteng, South Africa. She hails from a diverse heritage, with Indian, Indo-Mauritian, Zulu, and Irish ancestry. Raised in Johannesburg, Tyla graduated from Edenglen High School in 2019, where she served as the Head of Culture.
Musical Beginnings
During her final year of high school, Tyla began pursuing a career in music, posting covers and original songs on platforms like TikTok and Instagram. Her debut single, “Getting Late,” featuring Kooldrink, was released in 2019 and garnered significant attention, amassing more than 6.8 million views on YouTube.
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Rise to International Fame
In 2023, Tyla released “Water,” a track that blended pop with amapiano—a South African dance music genre. The song went viral, particularly on TikTok, where it sparked the #WaterChallenge dance trend. “Water” peaked at No. 7 on the Billboard Hot 100, making Tyla the highest-charting African female solo musician in Billboard history.
Accolades and Recognition
At the 2024 Grammy Awards, Tyla won the inaugural award for Best African Music Performance for “Water.” This achievement marked a significant milestone in her career, as she became the first South African soloist to enter the US Billboard Hot 100 chart in 55 years.
Other Activities and Future Prospects
In 2024, Tyla continued to make waves with performances at major events, including the BET Awards. She remains a prominent figure in both the music and fashion industries.
Tyla’s biggest musical influences include Michael Jackson, Rihanna, Britney Spears, Drake, Wizkid, Freshlyground, Aaliyah and Cassie. She has said that her dream is to become the first global pop star from Africa. She has since been deemed the “Queen of Popiano“, a fusion of the pop and amapiano genres, infused with elements of R&B and Afrobeats.
Hits include:
- Been Thinking
- Girl Next Door (featuring Ayra Starr)
- Water
- Truth or Dare
- Art
- Jump (with Gunna and Skillibeng)
- One Call (with Spinall and Omah Lay)
- Push 2 Start (solo or featuring Sean Paul)
- Is It
- Dynamite (with Wizkid)
- Body Go (with Moliy)
- Chanel
Her discography includes one studio album, two extended plays (EPs), twenty singles (including three as a featured artist), four promotional singles and twenty-one music videos.
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More biographical information: Wikipedia
How is the fee of Tyla determined?
✅ Tyla fee determination
Tyla’s manager determines the artist’s concert fee (also known as a guarantee) by evaluating a combination of business, market, and logistical factors.
Here’s a breakdown of key elements considered:
1. Tyla’s Popularity and Demand
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Ticket Sales History: How many tickets they’ve sold recently in the same market or similar ones.
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Streaming & Radio Metrics: Spotify/Apple Music numbers, YouTube views, Shazam stats, radio spins.
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Social Media Following & Engagement: Followers, reach, and how active and loyal the fan base is.
2. Market Strength
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City or Region: Artists can command higher fees in cities where they are more popular.
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Venue Size: Bigger venues mean more ticket sales and higher potential revenue.
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Local Competition: Is the artist competing with other events nearby on the same date?
3. Tyla Touring Expenses
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Band & Crew Payroll: Salaries, per diems, union rates.
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Production Costs: Lights, sound, transportation, backline, hotel, security, etc.
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Travel: Flights, buses, fuel, lodging. Fees are often higher for more distant or logistically complex locations.
4. Type of Event
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Hard Ticket Show: The artist is the main draw; ticket sales drive revenue. The fee is based on expected gross revenue minus expenses.
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Festival or Fair: Often pay higher flat fees as the event assumes ticket risk.
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Corporate or Private Event: Typically, higher pricing due to exclusivity and often minimal promotional benefit.
5. Promoter Offer and Negotiation
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The manager evaluates received offers and may negotiate elements to modify the fee or reduce expenses.
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Promoters/Private Buyers typically present a formal offer sheet that includes:
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Guarantee (flat fee): Minimum the artist gets paid.
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Backend or Bonus: Extra earnings based on ticket sales after breakeven. (Typically, this is not applicable to private/corporate events.)
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Expenses: Travel, accommodations, hospitality, etc.
6. Comparing Fees
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Managers often compare fees of similar-level artists to stay competitive in pricing.
7. Tyla Routing Considerations
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If the date fits smoothly into a larger tour routing, they might accept a lower fee.
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If it’s a one-off or out-of-the-way show, the fee might be higher to justify the extra time and effort.
What other artists are similar to Tyla?
✅ Artists similar to Tyla
Here are artists similar to Tyla, focusing on her Amapiano-pop, Afro-R&B, and global dance vibe:
Shares Tyla’s sultry tone and emotionally rich delivery, mixing Afrobeat with R&B for moody, slow-burn tracks.
Matches Tyla’s smooth vocal control and sensual songwriting, blending R&B with pop accessibility.
Shares the Afro-fusion approach with catchy hooks and global appeal, balancing African rhythms with pop and R&B elements.
Who is De La Font Agency?
✅ Would using De La Font Agency services be helpful to you?
How De La Font Agency Can Be Your Go-To Talent Booking Service
When you’re planning an event, the right entertainment can make all the difference. Whether it’s a high-energy concert, or a celebrity appearance that will wow your guests, one name stands out for trusted talent booking: De La Font Agency.
A Legacy of Excellence in Talent Booking
With more than 55 years of experience in the entertainment industry, De La Font Agency has built a solid reputation as a leading talent booking service. At De La Font Agency, event planners, corporations, festivals, non-profits, and private clients explore a vast network of national and international celebrities, musicians, comedians, and influencers.
This company’s expertise spans across genres and industries, making it easier to find the perfect act for your audience—whether you’re hosting a corporate gala, university event, a wedding, a fair or festival.
Our focus is providing top-quality service for you, the Buyer. Providing answers and fast service. We are your Professional Entertainment Consultant, i.e., your Booking Agent.
Why Choose De La Font Agency?
Verified & Vetted Talent
De La Font Agency works directly with top agencies, artist management teams, and production professionals. That means verified talent, fair pricing, and peace of mind.
Transparent Process
From the first inquiry to final booking, De La Font Agency offers a streamlined and professional process.
Custom Entertainment Solutions
Not sure who fits your budget or event style? De La Font Agency can help you discover talent options tailored to your goals and audience. Whether you’re working with a modest budget or going big, we will help you find the right match.
How to Make an Inquiry
- To learn availability and tailored pricing, simply go to the De La Font Agency information request form: “Let’s Get Started“.
- Provide event details: type, date(s), location, audience, and budget.
- Preferred timeline until event date: 90 days – 18 months.
- Suggested minimum timeline: 30 days. (This is to allow sufficient time for contract negotiations, travel and production arrangements, and any other necessary planning.)
If you’re planning an event—concert, festival, corporate gathering, wedding, or otherwise—contact De La Font Agency with your event information to check availability and pricing.
To get started and to get answers, simply go to: Information Request Form
Contact De La Font Agency regarding Tyla booking fee and availability information for your event.
For other great suggestions regarding booking popular music acts and contact information, look here.
In the below section, find links and information regarding Tyla videos, music, upcoming tour dates, and Frequently Asked Questions.
Watch Tyla Videos:
Upcoming Tour Dates for Tyla on Ticketmaster
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