How to Hire NORIEL For Your Event!
aka: Noel Santos Román
Based in: Puerto Rico
Hire: Noriel
Noriel, whose real name is Noel Santos Román, is a Puerto Rican reggaeton and Latin trap singer and rapper. Born on June 26, 1994, in Hato Rey, San Juan, Puerto Rico, he has emerged as one of the prominent figures in the Latin urban music scene.
Noriel grew up in Puerto Rico and was exposed to music from a young age. He was particularly influenced by the reggaeton genre, which dominated the Puerto Rican music scene. This early exposure played a significant role in shaping his musical career.
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He started his career in the early 2010s, gaining attention through social media and music-sharing platforms. His unique style, blending reggaeton with Latin trap, quickly garnered a following. He released several singles and collaborations with other artists, which helped him build a reputation in the industry.
Noriel‘s breakthrough came with the release of the mixtape “Trap Capos: Season 1” in 2016, a collaboration with other prominent artists like Bad Bunny, Bryant Myers, and Anuel AA. The mixtape was a significant success and played a pivotal role in popularizing Latin trap music. Songs like “La Llamada” and “Cuatro Babys” (featuring Maluma) became major hits.
Following the success of “Trap Capos: Season 1,” Noriel continued to release hit singles and collaborate with big names in the Latin music industry. His music often features themes of love, street life, and partying, resonating with a broad audience.
Expertly straddling the realms of Latin trap and reggaetón, Puerto Rican singer and rapper Noriel is one of El Movimiento’s MVPs, collaborating with a continent-wide roster of hitmakers including El Alfa, Pailita, Trueno, and Bad Bunny.
He was born Noel Santos Román in 1994, hailing from the neighborhood of Hato Rey, in San Juan. He jumpstarted his career at the age of 17 as part of duo Kenxiel & Noriel, which split a few years later but put him on the radar of Puerto Rico’s formidable rap scene.
Noriel’s first taste of fame came in 2016 with his guest-filled Trap Capos: Season 1, featuring the blockbuster single “Cuatro Babys” performed alongside Bryant Myers, Juhn, and Colombian superstar Maluma. Also, in 2016, he began issuing a slew of digital singles, including “La Llamada” (featuring Brytiago), “Fanatico del Full” (featuring Baby Rasta, Darell, and Nengo Flow), and his Sony debut (and digital hit) “Diablita” (featuring Anuel AA and Baby Rasta).
Noriel became a collaborator on singles by his peers, including Juhn, Riko, Santana the Golden Boy, Darkiel, Bryant Myers, and others.
Though he released a successful sequel two years later, it was 2021ʼs Cerrando Capítulo that cemented his power-player status—showcasing dazzling bars and breath control on the introspective title track and striking gold once more with Manuel Turizo on smoldering perreo “Mala Influencia.”
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