How to Hire Lucero For Your Event!
La Novia de América
(The Sweetheart of the Americas)
#1. How do I book Lucero? See below.
Hire Lucero for your party or event!
Learn booking fee and availability.
Award-winning customer service is available!
#2. How much does it cost to book Lucero? See below.
Lucero may be available for your next special event!
#3. What is the Lucero booking fee? See below.
Book Lucero, now!
For other great suggestions regarding booking popular music acts and contact information, look here.
Booking Lucero through De La Font Agency
Overview:
- Full Name: Lucero Hogaza León (aka Lucerito)
- Origin: Mexico City, Mexico
- Genres & Style: An acclaimed artist in Latin, Tejano, Mariachi, Ranchera, Bolero, Latin Pop, Regional Mexican — active from the 1980s through the 2020s.
- To consider other popular names, visit: Roster: Latin
Career Highlights
- Early Start: Began performing at age 10 on the TV show Alegrías de Mediodía. Released her debut album Te Prometo at 13, launching her singing career.
- Telenovela Fame: Rose to prominence in series like Chispita (1985), Cuando Llega el Amor (1990), Lazos de Amor (1995), Soy Tu Dueña (2010), and Por Ella Soy Eva (2012).
- Musical Success: Known for versatile albums ranging from mariachi to bolero. Key releases include Lucero (1993), Cerca de Ti (1998), and Quiéreme Tal Como Soy (2006). With over 20 studio albums and two live albums, she’s sold more than 30 million records worldwide.
Awards & Recognition
- Recipient of multiple industry honors, including Billboard Latin Music Awards, Premios TVyNovelas, Lo Nuestro Awards, and numerous gold/platinum certifications.
Booking Process and Fees:
- Availability: Check availability for concerts, corporate events, festivals, fairs, private parties, weddings, quinceañeras, anniversaries—and even non-performance guest appearances.
- Services Offered:
- Access to booking fee ranges (which vary by event type, location, and date).
- Assistance with negotiation and contract terms.
- Speedy personalized service from a very experienced booking agent.
- Cost Factors: Lucero’s fee depends on event type, location (domestic/international), touring plans, travel requirements, and current market demand, etc.
Booking available through De La Font Agency:
- The agency offers direct assistance in advising talent availability and securing talent for private events, corporate functions, fairs, festivals, concerts, fund raisers, and other events.
- Many other musical talent options can be found at: Celebrity Booking – De La Font Agency
Why Use De La Font Agency:
Get Answers. Get Fast, Professional Service.
- De La Font Agency offers more than 55 years’ experience, speedy personalized service, streamlined contracts, and aggressive fee negotiation.
- Specializing in celebrity bookings. Offering highly reputable and speedy friendly service to clients.
- If this talent is not available, De La Font Agency can suggest comparable acts and handle booking alternative names. Roster: Regional Mexican
How to Make an Inquiry
- Contact option: To learn availability and tailored pricing, simply go to the De La Font Agency information request form: “Let’s Get Started“.
- Provide event details: type, date(s), location, audience, and budget.
- Preferred timeline until event date: 90 days – 18 months.
- Minimum suggested timeline: 30 days. (This is to allow sufficient time for contract negotiations, travel and production arrangements, and any other necessary planning.)
If you’re planning an event—concert, festival, corporate gathering, wedding, or otherwise—contact De La Font Agency with your specifics to check Lucero’s availability and pricing.
Important Lucero booking fee topics:
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“Lucero booking fees and considerations”
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“How To Book Lucero for an event”
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“Cost to hire Lucero”
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“Lucero performance price”
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“Book Lucero for corporate event or private party”
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“Book Lucero for a fair or festival”
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“Reputable Lucero booking agency”
Get information and answers from De La Font Agency.
Booking Lucero
Booking Assistance
Considerable and reputable booking assistance is readily available from De La Font Agency. It is very important that this is done correctly.
Why Use De La Font Agency?
De La Font Agency has built its reputation on reliability, professionalism, customer service, and a deep network of talent connections.
Here are reasons working with De La Font Agency to book quality talent like Lucero has been the smart move for Buyers:
- Trusted Experience: With decades in the industry, De La Font Agency is a trusted name among event planners, colleges, corporations, and municipalities alike.
- Personalized Service: You’ll work with a real booking agent who understands your event’s needs and helps negotiate the best terms for booking Lucero, or another.
- Efficient Booking Process: From initial inquiry to executed booking contract, the process is streamlined to improve the rate of success for the Buyer and the talent.
- Verified Talent Roster: When you book through De La Font Agency, you are getting access to a vetted roster of top-tier talent, including emerging stars, like Lucero.
Book Lucero for Your Next Event
De La Font Agency is ready to help you book Lucero for your event — whether it’s a:
- Concert
- Festival
- Fair
- Private Party
- Corporate Event
- Convention
- Wedding
- Anniversary
- Quinceañera
- Any other special occasion
- Even a non-performance personal appearance, such as being a guest at your party
Our goal is to save you time and make the booking process smooth and rewarding.
Lucero Booking Details
To help you get full details on Lucero’s booking fee and availability, contact De La Font Agency. We will:
- Provide pricing based on your event type and location
- Work to help you secure the lowest cost possible
- Assist you with artist negotiations
Lucero Booking Fee Considerations
The cost of booking Lucero may vary depending on:
- Type of event (public event, corporate, private, etc.)
- Event location (domestic vs. international)
- Travel and accommodation requirements
- Current demand for the artist’s services
- Current touring and routing plans of the artist
We will help you determine whether your budget aligns with the artist’s fee, availability and interest.
Why Choose De La Font Agency?
We make booking Lucero or any other celebrity entertainer easier by:
- Offering expert guidance and quick service
- Assisting with negotiations and artist’s offers
- Matching your budget to the right talent
Hire with confidence for:
- Corporate Events
- Private Parties
- Weddings
- Anniversaries
- Festivals
- Fairs
- Conventions
- Quinceañeras
- Charitable Functions
- and others
Need More Talent Options?
If Lucero isn’t the right fit for your budget, we can help you explore alternative celebrity options.
Let’s Talk About Your Event
Ready to discuss your event?
Share your event details and what you are wanting — a De La Font booking agent will respond quickly to assist you.
Would You Like a Full-Service Talent Booking Agency?
De La Font Agency works with:
- Talent buyers
- Meeting planners
- Event professionals
We help secure celebrity performers for most types of events — from anniversaries and private parties to large-scale festivals and concerts.
Access to Global Talent
We have access to nearly any celebrity artist, performer, or band worldwide. Let our booking agents leverage our industry reputation to submit serious offers on your behalf.
Contact De La Font Agency Today
Let us help make your event unforgettable — starting with the perfect artist.
* LEARN MORE: LUCERO biography *
- Born in: Mexico
- Based in: Mexico
- aka: Lucero Hogaza León, Lucerito, The Americas’ Girlfriend
Lucero Biography
Who Is Lucero?
Lucero was born into a middle-class family in Mexico City. From an early age, she showed a natural talent for music and acting. Encouraged by her family, she began pursuing opportunities in the entertainment industry when she was just a child.
Early Career in Music and Television
Lucero began her career in showbiz at the age of 10, performing under the name Lucerito on the children’s television show “Alegrías de Mediodía.” Her charming personality and charisma made her a household name in Mexico.
By 1982, at just 13 years old, she released her debut album “Te Prometo,” launching her music career. The album was well-received, and Lucero quickly became a teenage pop sensation.
Hire Lucero for your festival or concert plans! (t,s)
Rise to Fame in Telenovelas
Lucero‘s acting career blossomed alongside her singing. She landed her first major acting role in the 1985 telenovela “Chispita,” which was a massive success and solidified her status as a star.
Throughout the 1990s and 2000s, she became one of the most iconic actresses in Mexican telenovelas with standout roles in:
- “Cuando Llega el Amor” (1990)
- “Lazos de Amor” (1995) – where she played triplets, showcasing her acting range
- “Soy Tu Dueña” (2010)
- “Por Ella Soy Eva” (2012)
Music Career Highlights
Lucero is known for her versatility across genres, including pop, mariachi, and ranchera. Some of her most successful albums include:
- “Lucero” (1993) – platinum status
- “Cerca de Ti” (1998) – included traditional mariachi sounds
- “Quiéreme Tal Como Soy” (2006) – romantic ballads and boleros
She has sold more than 30 million albums worldwide and is affectionately nicknamed “La Novia de América” (America’s Sweetheart).
Awards and Recognition
Lucero has received numerous awards throughout her career, including:
- Billboard Latin Music Awards
- Premios TVyNovelas
- Lo Nuestro Awards
- Multiple gold and platinum certifications for her albums
Her influence spans both the music and television industries in Latin America.
Personal Life
Lucero was married to singer Manuel Mijares from 1997 to 2011. They were considered a power couple in Mexican entertainment and had one child together, José Manuel Mijares Hogaza.
Despite their divorce, Lucero and Mijares have remained on good terms and have performed together in several reunion concerts.
Continued Popularity and International Reach
Lucero remains active in the entertainment industry, touring internationally and appearing in concerts across Latin America and the U.S. She has also served as a judge on reality shows like “La Voz México.”
She is a multi-platinum singer in Mexico and has sung in Spanish, English, and Portuguese. Her enduring popularity is fueled by her humility, talent, and dedication to her fans.
Film Appearances
In addition to telenovelas, Lucero has appeared in several Mexican films such as:
- “Coqueta” (1983)
- “Delincuente” (1984)
- “Escápate Conmigo” (1988)
These roles helped cement her status as a multifaceted entertainer.
Legacy and Influence
Lucero‘s career spans more than four decades, making her one of the most enduring and beloved figures in Latin American entertainment. Her talent, professionalism, and charisma have inspired generations of artists.
She is recognized not just for her voice and acting, but for her ability to connect with audiences across ages and cultures.
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More biographical information: Wikipedia
* LEARN MORE: LUCERO discography *
Lucero Discography
Hits include:
- Era la primera vez
- Vete con ella
- No me hablen de él
- Cuéntame
- Corazón a la deriva
- Te Tuve y Te Perdi!!
- Electricidad
- Ya No
- Llorar
- Veleta
- Sobreviviré
- El número uno
- Cerca de ti
- Me Estas Quemando
- Siempre Contigo
- ¿Quién soy yo?
- Lazos de Amor
- Tácticas de Guerra
- Corazon Lastimado
- Caminar Contigo (com Joan Sebastian)
Her discography includes 20 studio albums and two live albums. Her albums have sold more than 30 million albums worldwide.
* LEARN MORE: LUCERO fee determination *
Lucero’s manager determines the artist’s concert fee (also known as a guarantee) by evaluating a combination of business, market, and logistical factors.
Here’s a breakdown of key elements considered:
1. Lucero’s Popularity and Demand
- Ticket Sales History: How many tickets they’ve sold recently in the same market or similar ones.
- Streaming & Radio Metrics: Spotify/Apple Music numbers, YouTube views, Shazam stats, radio spins.
- Social Media Following & Engagement: Followers, reach, and how active and loyal the fan base is.
2. Market Strength
- City or Region: Artists can command higher fees in cities where they are more popular.
- Venue Size: Bigger venues mean more ticket sales and higher potential revenue.
- Local Competition: Is the artist competing with other events nearby on the same date?
3. Lucero Touring Expenses
- Band & Crew Payroll: Salaries, per diems, union rates.
- Production Costs: Lights, sound, transportation, backline, hotel, security, etc.
- Travel: Flights, buses, fuel, lodging. Fees are often higher for more distant or logistically complex locations.
4. Type of Event
- Hard Ticket Show: The artist is the main draw; ticket sales drive revenue. The fee is based on expected gross revenue minus expenses.
- Festival or Fair: Often pay higher flat fees as the event assumes ticket risk.
- Corporate or Private Event: Typically, higher pricing due to exclusivity and often minimal promotional benefit.
5. Promoter Offer and Negotiation
- The manager evaluates received offers and may negotiate elements to modify the fee or reduce expenses.
- Promoters/Private Buyers typically present a formal offer sheet that includes:
- Guarantee (flat fee): Minimum the artist gets paid.
- Backend or Bonus: Extra earnings based on ticket sales after breakeven. (Typically, this is not applicable to private/corporate events.)
- Expenses: Travel, accommodations, hospitality, etc.
6. Comparing Fees
- Managers often compare fees of similar-level artists to stay competitive in pricing.
7. Lucero Routing Considerations
- If the date fits smoothly into a larger tour routing, they might accept a lower fee.
- If it’s a one-off or out-of-the-way show, the fee might be higher to justify the extra time and effort.
Contact De La Font Agency regarding Lucero fee information for your event.
For other great suggestions regarding booking popular music acts and contact information, look here.
Watch Lucero Videos:
Listen to Lucero:
Upcoming Tour Dates for Lucero on Ticketmaster
- September 20, 2025 — LUCERO
Fete Music Hall, Providence, Rhode Island
Buy Tickets - September 11, 2025 — Lucero
Lincoln Theatre-NC, Raleigh, North Carolina
Buy Tickets - August 15, 2025 — The Alex Lucero Band
The Queen, Wilmington, Delaware
Buy Tickets - August 9, 2025 — The Alex Lucero Band
The Bowery Electric, New York, New York
Buy Tickets - September 4, 2025 — Lucero w/ Jessica Lea Mayfield
Terminal West, Atlanta, Georgia
Buy Tickets - September 24, 2025 — Lucero w/ Jessica Lea Mayfield
Higher Ground, South Burlington, Vermont
Buy Tickets - September 7, 2025 — Lucero Celebrating 20 years of 'Nobody's Darlings'
Culture Room, Ft Lauderdale, Florida
Buy Tickets - September 13, 2025 — Lucero - Celebrating 20 years of "Nobody's Darlings"
9:30 CLUB, Washington, District of Columbia
Buy Tickets - September 10, 2025 — Lucero (18+ Valid ID required for entry into venue / Under 18 permitted with parent)
Neighborhood Theatre, Charlotte, North Carolina
Buy Tickets - July 31, 2025 — Lucero's Ben Nichols w/ Cory Branan
Rumba Cafe, Columbus, Ohio
Buy Tickets - October 3, 2025 — Mempho Fest
Radians Amphitheater, Memphis, Tennessee
Buy Tickets
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