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• Formed in: Mexico
• Based in: Mexico
• Members: Cesáreo Sánchez Chávez, Reynaldo González Macías, José Juan Hernandez, Sergio Lozano

Los Cardenales de Nuevo León Biography

Who Is Los Cardenales de Nuevo León?

Cardenales de Nuevo León is a Norteño band from Monterrey, Nuevo León, Mexico, known for their traditional and contemporary takes on Norteño music. The band’s storytelling style and distinctive sound, combining the accordion and bajo sexto, have made them a staple in the regional Mexican music scene. Founded in 1982, the group quickly gained popularity for their heartfelt lyrics, often centered on themes of love, heartbreak, and the Mexican way of life.

Founding and Early Years (1982-1990)

The band was formed in 1982 by founder Cesáreo Sánchez, with the intention of preserving and innovating the traditional sounds of Norteño music. During this period, Cardenales de Nuevo León focused on developing their unique sound and gaining recognition through local performances. They released several early albums, solidifying their reputation in the regional Mexican music industry.

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Breakthrough and Rise to Fame (1990s)

In the 1990s, Cardenales de Nuevo León experienced a major breakthrough with a series of hit albums that resonated with fans across Mexico and the United States. Albums like Mi Cómplice and Belleza de Cantina featured songs that became instant hits, capturing the public’s attention and leading the band to new heights of fame. Their relatable lyrics and catchy melodies brought a wider audience to Norteño music.

Iconic Songs and Themes

Cardenales de Nuevo León is celebrated for numerous iconic songs, including:

• “Belleza de Cantina” – A song about unrequited love and the search for solace in a cantina.
• “Necesito Decirte” – A romantic ballad expressing longing and vulnerability.
• “Y Qué Me Importa” – A more upbeat Norteño hit that exemplifies the band’s lively style. These songs are known for their emotional depth, connecting with listeners on a personal level, and contributing to the band’s enduring popularity.

Expansion into the United States (2000s)

In the early 2000s, Cardenales de Nuevo León extended their reach to the United States, where they found a large and dedicated fanbase among Mexican-American audiences. Tours across the Southwest and West Coast brought the band closer to fans in the U.S., and their success in the American market helped them achieve international recognition. Their music became symbolic of Mexican pride and nostalgia for those living abroad.

Awards and Recognitions

Throughout their career, Cardenales de Nuevo León has received numerous awards and nominations, including Latin Grammy nominations for their contributions to the Norteño genre. They are widely regarded as one of the leading Norteño bands, and their influence has inspired countless other artists in the genre.

Enduring Legacy and Influence

Cardenales de Nuevo León remains active in the music industry, continuing to tour and release new music. Their dedication to maintaining the integrity of Norteño music while adapting to new trends has kept them relevant across generations. Their influence is seen in the work of younger Norteño and regional Mexican bands, who look up to Cardenales as pioneers in the genre.

Recent Projects and Future Plans

The band continues to work on new music, often collaborating with other artists in the Norteño and regional Mexican genres. With an ongoing commitment to their roots and a loyal fanbase, Cardenales de Nuevo León shows no signs of slowing down. Their recent projects showcase a blend of traditional and contemporary sounds, proving their adaptability in a changing music landscape.

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More biographical information: AllMusic.com

Cardenales de Nuevo León Discography

Hits include: 

• Quiero Que Sepas
• Espejo De Cantina
• Por Las Damas
• Paso A La Reina
• El Juramento
• Flor De Las Flores
• De Norte A Sur
• Aunque Te Rompan El Alma
• Ya lo Se
• Necesito Decirtelo
• Que Nadie Sepa
• Como Te Llamas Paloma
• La Baraja
• Quiero Que Sepas
• Por Las Damas
• Espejo De Cantina
• Flor De Las Flores
• Que Lindo Es Ser Rico
• Paso A La Reina
• Que No Daria
• Mia
• Que Nadie Sepa
• El Llanto De Un Borracho
• Mi Amante
• Como Voy A Olvidarla
• Se Renta

Los Cardenales de Nuevo León’s manager determines the artist’s concert fee (also known as a guarantee) by evaluating a combination of business, market, and logistical factors.

Here’s a breakdown of key elements considered:

1. Los Cardenales de Nuevo León’s Popularity and Demand

• Ticket Sales History: How many tickets they’ve sold recently in the same market or similar ones.
• Streaming & Radio Metrics: Spotify/Apple Music numbers, YouTube views, Shazam stats, radio spins.
• Social Media Following & Engagement: Followers, reach, and how active and loyal the fan base is.

2. Market Strength

• City or Region: Artists can command higher fees in cities where they are more popular.
• Venue Size: Bigger venues mean more ticket sales and higher potential revenue.
• Local Competition: Is the artist competing with other events nearby on the same date?

3. Los Cardenales de Nuevo León Touring Expenses

• Band & Crew Payroll: Salaries, per diems, union rates.
• Production Costs: Lights, sound, transportation, backline, hotel, security, etc.
• Travel: Flights, buses, fuel, lodging. Fees are often higher for more distant or logistically complex locations.

4. Type of Event

• Hard Ticket Show: The artist is the main draw; ticket sales drive revenue. The fee is based on expected gross revenue minus expenses.
• Festival or Fair: Often pay higher flat fees as the event assumes ticket risk.
• Corporate or Private Event: Typically, higher pricing due to exclusivity and often minimal promotional benefit.

5. Promoter Offer and Negotiation

• The manager evaluates received offers and may negotiate elements to modify the fee or reduce expenses.
• Promoters/Private Buyers typically present a formal offer sheet that includes:
• Guarantee (flat fee): Minimum the artist gets paid.
• Backend or Bonus: Extra earnings based on ticket sales after breakeven. (Typically, this is not applicable to private/corporate events.)
• Expenses: Travel, accommodations, hospitality, etc.

6. Comparing Fees

• Managers often compare fees of similar-level artists to stay competitive in pricing.

7. Los Cardenales de Nuevo León Routing Considerations

• If the date fits smoothly into a larger tour routing, they might accept a lower fee.
• If it’s a one-off or out-of-the-way show, the fee might be higher to justify the extra time and effort.