How to Hire Alabama For Your Event!
Grammy-Winning Legends of Southern Harmony
#1. How do I book Alabama? See below.
#2. How much does it cost to book Alabama? See below.
#3. What is the Alabama booking fee? See below.
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Check availability for your VIP event, corporate event, convention, wedding party, anniversary, Quinceañera, graduation party, public concert, festival or fair, fund-raiser, etc.
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Although less frequently requested, the following might be considered, also.
- A non-performance personal appearance.
An example would be to hire a celebrity to attend a private or corporate party as simply a (non-performing) guest to mingle with other guests, or to hire the celebrity to do a meet-and-greet at your party.
- A virtual performance.
A virtual performance is a live or recorded show—such as a concert, play, dance, comedy act, or other artistic presentation—that is broadcast or streamed online instead of being performed in front of a physical audience. Artists perform live from a studio, venue, or even their homes and stream the show on platforms like YouTube, Twitch, or Instagram Live. Essentially, a virtual performance brings entertainment to audiences through the internet rather than in-person venues.
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Guaranteed!
We want to provide you answers and fast service!
Our objective is to save you time and make the booking process smooth and rewarding.
To get started and to get answers, simply go to: Information Request Form
Alabama Biography
Booking Alabama
Formed in 1969
Formed in Alabama
Based in Alabama
Based in Fort Payne
Hire Alabama
Members:
Randy Owen, Teddy Gentry
Alabama Biography
Who Is Alabama?
GRAMMY award-winning Alabama is an American country music band formed in Fort Payne, Alabama, in 1969.
Alabama‘s biggest success came in the 1980s, when the band had more than 27 number-one hits, seven multi-platinum albums, and received numerous awards.
Alabama has more than 41 number-one country records on the Billboard charts to their credit and has sold more than 75 million records, making them the most successful band in country music history. AllMusic credited the band with popularizing the idea of a country band and wrote that “It’s unlikely that any other country group will be able to surpass the success of Alabama.”
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Alabama was inducted into the Musicians Hall of Fame and Museum in 2019 and was awarded the first ever Lifetime Achievement Award from this institution.
In 1980, the biggest news blast in music was country, thanks to the release of the film Urban Cowboy. Discos changed decor overnight to become country dance clubs, and Americans, by the millions, traded in their loafers for cowboy boots. RCA Records had the country’s first platinum-selling album with “Wanted: The Outlaws.”
Though it didn’t grab many headlines at the time, the label had another important first that year, when on May 31st it released “Tennessee River,” the debut single from a band named Alabama. The song shot to #1, the first of 40 Radio & Records chart toppers.
The band went on to win the Academy of Country Music’s Artist of the Decade title for the 1980’s, sell in excess of 45 million albums, become the first group to ever be named the Country Music Association’s Entertainer of the Year and forever change the way bands were accepted in the country format.
In 1973, the band relocated to Myrtle Beach, South Carolina, to become the house band for a club called The Bowery. Working for tips, they played six nights a week, honing the harmonies that would later become a trademark. They stayed seven summers at The Bowery, gaining a huge regional following, changing the band name to Alabama and utilizing one drummer after another before Mark Herndon came into the picture.
Their sound depended on them playing their instruments and Mark adding his drum edge. RCA listened to that sound and agreed, and with the major label backing them up, Alabama began to change the way the industry looked at bands. The debut album on RCA was titled “My Home’s In Alabama,” and every song released from it became a #1 hit.
By 1981, Alabama was named Top Vocal Group of the Year by the Country Music Association, the first of more than 150 major music awards they would receive in the next fifteen years. The following year, the band again took home the CMA’s Vocal Group of the Year, as well as the Academy of Country Music’s Entertainer of the Year. They also won the CMA’s Instrumental Group of the Year, signaling that the CMA, for one, recognized that something new was afoot.
The fans kept right on buying Alabama’s albums, too. “Feels So Right” and “Mountain Music” were certified triple platinum in 1984, “Roll On” and “The Closer You Get” were certified double platinum. One of their #1 singles that year, “If You’re Gonna Play In Texas (You Gotta Have a Fiddle In The Band),” is considered one of the most important singles released that year and became one of the all-time most covered tunes by other groups.
Another signature song, “Forty Hour Week (For a Livin’),” was a tribute to America’s working man and hit the top chart spot in 1985. Because of Alabama’s success, more and more bands were getting a shot at stardom: Both Restless Heart and Sawyer Brown emerged in the mid-1980’s and benefited tremendously from Alabama’s ground-breaking work.
You’d think that a band with this much star power might begin to slow down around the time it turns ten years old, but not so with Alabama. In 1990, Alabama released “Jukebox In My Mind,” which became the biggest chart record they’ve had to date, according to Billboard researcher Joel Whitburn. Another huge single, “I’m In A Hurry (And Don’t Know Why),” stayed #1 for two straight weeks in 1992.
Mark Herndon left the band in 2008.
Hits include:
- (There’s A) Fire in the Night
- Can’t Keep a Good Man Down
- Close Enough to Perfect
- Dixieland Delight
- Down Home
- Face to Face
- Fallin’ Again
- Feels So Right
- Forever’s as Far as I’ll Go
- Forty Hour Week (For a Livin’)
- High Cotton
- I’m in a Hurry (And Don’t Know Why)
- If I Had You
- If You’re Gonna Play in Texas (You Gotta Have a Fiddle in the Band)
- Jukebox in My Mind
- Lady Down on Love
- Keepin’ Up
- God Must Have Spent a Little More Time on You
- Small Stuff
- Twentieth Century
- We Made Love
- When It All Goes South
- Will You Marry Me
- I’m in the Mood
- Are You Sure Hank Done It This Way
Their discography includes 26 studio albums, including 20 recorded for RCA Records. Alabama also charted 77 songs on the Billboard Hot Country Songs charts, of which 32 reached number one.
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More biographical information: Wikipedia
How is the fee of Alabama determined?
✅ Alabama fee determination
Alabama’s manager determines the artist’s concert fee (also known as a guarantee) by evaluating a combination of business, market, and logistical factors.
Here’s a breakdown of key elements considered:
1. Alabama’s Popularity and Demand
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Ticket Sales History: How many tickets they’ve sold recently in the same market or similar ones.
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Streaming & Radio Metrics: Spotify/Apple Music numbers, YouTube views, Shazam stats, radio spins.
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Social Media Following & Engagement: Followers, reach, and how active and loyal the fan base is.
2. Market Strength
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City or Region: Artists can command higher fees in cities where they are more popular.
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Venue Size: Bigger venues mean more ticket sales and higher potential revenue.
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Local Competition: Is the artist competing with other events nearby on the same date?
3. Alabama Touring Expenses
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Band & Crew Payroll: Salaries, per diems, union rates.
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Production Costs: Lights, sound, transportation, backline, hotel, security, etc.
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Travel: Flights, buses, fuel, lodging. Fees are often higher for more distant or logistically complex locations.
4. Type of Event
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Hard Ticket Show: The artist is the main draw; ticket sales drive revenue. The fee is based on expected gross revenue minus expenses.
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Festival or Fair: Often pay higher flat fees as the event assumes ticket risk.
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Corporate or Private Event: Typically, higher pricing due to exclusivity and often minimal promotional benefit.
5. Promoter Offer and Negotiation
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The manager evaluates received offers and may negotiate elements to modify the fee or reduce expenses.
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Promoters/Private Buyers typically present a formal offer sheet that includes:
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Guarantee (flat fee): Minimum the artist gets paid.
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Backend or Bonus: Extra earnings based on ticket sales after breakeven. (Typically, this is not applicable to private/corporate events.)
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Expenses: Travel, accommodations, hospitality, etc.
6. Comparing Fees
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Managers often compare fees of similar-level artists to stay competitive in pricing.
7. Alabama Routing Considerations
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If the date fits smoothly into a larger tour routing, they might accept a lower fee.
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If it’s a one-off or out-of-the-way show, the fee might be higher to justify the extra time and effort.
What other artists are similar to Alabama?
✅ Artists similar to Alabama
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Rascal Flatts – Focus on strong harmonies, emotional storytelling, and crossover-friendly country-pop appeal similar to Alabama’s later sound
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Diamond Rio – Known for polished musicianship, rich vocal blends, and melodic country songs rooted in tradition
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The Oak Ridge Boys – Emphasis on tight harmonies and feel-good, audience-friendly country classics
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Little Texas – Energetic country hits that balance mainstream appeal with Southern roots
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Lonestar – Emotional ballads and radio-ready country songs built around strong vocal performances
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Sawyer Brown – Upbeat, accessible country with storytelling that connects easily with broad audiences
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Nitty Gritty Dirt Band – Blends traditional country influences with contemporary songwriting and harmony-focused arrangements
Who is De La Font Agency?
✅ Would using De La Font Agency services be helpful to you?
How De La Font Agency Can Be Your Go-To Talent Booking Service
When you’re planning an event, the right entertainment can make all the difference. Whether it’s a high-energy concert, or a celebrity appearance that will wow your guests, one name stands out for trusted talent booking: De La Font Agency.
A Legacy of Excellence in Talent Booking
With more than 55 years of experience in the entertainment industry, De La Font Agency has built a solid reputation as a leading talent booking service. At De La Font Agency, event planners, corporations, festivals, non-profits, and private clients explore a vast network of national and international celebrities, musicians, comedians, and influencers.
This company’s expertise spans across genres and industries, making it easier to find the perfect act for your audience—whether you’re hosting a corporate gala, university event, a wedding, a fair or festival.
Our focus is providing top-quality service for you, the Buyer. Providing answers and fast service. We are your Professional Entertainment Consultant, i.e., your Booking Agent.
Why Choose De La Font Agency?
Verified & Vetted Talent
De La Font Agency works directly with top agencies, artist management teams, and production professionals. That means verified talent, fair pricing, and peace of mind.
Transparent Process
From the first inquiry to final booking, De La Font Agency offers a streamlined and professional process.
Custom Entertainment Solutions
Not sure who fits your budget or event style? De La Font Agency can help you discover talent options tailored to your goals and audience. Whether you’re working with a modest budget or going big, we will help you find the right match.
How to Make an Inquiry
- To learn availability and tailored pricing, simply go to the De La Font Agency information request form: “Let’s Get Started“.
- Provide event details: type, date(s), location, audience, and budget.
- Preferred timeline until event date: 90 days – 18 months.
- Suggested minimum timeline: 30 days. (This is to allow sufficient time for contract negotiations, travel and production arrangements, and any other necessary planning.)
If you’re planning an event—concert, festival, corporate gathering, wedding, or otherwise—contact De La Font Agency with your event information to check availability and pricing.
To get started and to get answers, simply go to: Information Request Form
Contact De La Font Agency regarding Alabama booking fee and availability information for your event.
For other great suggestions regarding booking popular music acts and contact information, look here.
In the below section, find links and information regarding Alabama videos, music, upcoming tour dates, and Frequently Asked Questions.
Watch Alabama Videos:
Listen to Alabama:
No upcoming tour dates on Ticketmaster.
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