How To Book
For Your Event!
Alabama may be available for your next special event!
- (There’s A) Fire In the Night
- Can’t Keep a Good Man Down
- Close Enough To Perfect
- Dixieland Delight
- Down Home
- Face to Face
- Fallin’ Again
- Feels So Right
- Forever’s as Far as I’ll Go
- Forty Hour Week (For a Livin’)
- High Cotton
- I’m in a Hurry (And Don’t Know Why)
- If I Had You
- If You’re Gonna Play in Texas (You Gotta Have a Fiddle in the Band)
- Jukebox in My Mind
- Lady Down On Love
How to Hire ALABAMA For a Special Event!
Grammy Award winning Alabama is an American country music band formed in Fort Payne, Alabama, in 1969.
Alabama‘s biggest success came in the 1980s, where the band had over 27 number one hits, seven multi-platinum albums and received numerous awards.
Alabama has more than 41 number one country records on the Billboard charts to their credit and have sold more than 75 million records, making them the most successful band in country music history. AllMusic credited the band with popularizing the idea of a country band and wrote that “It’s unlikely that any other country group will be able to surpass the success of Alabama.”
Alabama was inducted into the Musicians Hall of Fame and Museum in 2019 and were awarded with the first ever Life Time Achievement Award from this institution.
In 1980, the biggest news blast in music was country, thanks to the release of the film Urban Cowboy. Discos changed decor overnight to become country dance clubs and Americans by the millions traded in their loafers for cowboy boots. RCA Records had country’s first platinum-selling album with “Wanted: The Outlaws.”
Though it didn’t grab many headlines at the time, the label had another important first that year, when on May 31st it released “Tennessee River,” the debut single from a band named Alabama. The song shot to #1, the first of 40 Radio & Records chart toppers. The band went on to win the Academy of Country Music’s Artist of the Decade title for the 1980’s, sell in excess of 45 million albums, become the first group to ever be named the Country Music Association’s Entertainer of the Year and forever change the way bands were accepted in the country format.
It wasn’t an over night success story. Cousins Randy Owen and Teddy Gentry grew up working the fields and picking cotton on Lookout Mountain, outside of Fort Payne, Alabama. Money was tight for the families, and they spent much of their time entertaining themselves by singing and playing gospel music. Randy, his parents and sisters started a gospel group, The Singing Owens.
By the time Randy and Teddy were in the fifth grade the boys had discovered Merle Haggard and decided to pursue careers in country music. Another cousin, Jeff Cook had been playing ukulele and performing at school functions from the time he was in the second grade, and by the time he reached his teens he’d progressed to guitar, keyboards and fiddle. He was a deejay at a local radio station by age 14, and founded J. C. And The Chosen Few (the band referred to in “Tar Top”), while still in high school.
In 1969, using equipment Jeff had been collecting, the three cousins started a band called Young Country. By 1972 the band had added friend Bennett Vartanian as the drummer and was calling itself Wild Country, and even though they would ultimately achieve superstar status as Alabama, Wild Country remains the band’s corporate identity.
In 1973 the band relocated to Myrtle Beach, South Carolina, to become the house band for a club called The Bowery. Working for tips, they played six nights a week honing the harmonies that would later become a trademark. They stayed seven summers at The Bowery, gaining a huge regional following, changing the band name to Alabama and utilizing one drummer after another before Mark Herndon came into the picture.
Mark had grown up in a military family and was influenced by his concert pianist grandmother and classically-trained pianist mother. Fortunately for the group Alabama, Mark’s interests lay in other forms of music. He was playing rock ‘n’ roll when his mother learned of a band in Myrtle Beach who needed a drummer. Though she would have no doubt wanted him playing in a symphony, she steered her son to Alabama.
The band had gone through a series of independent record releases when they finally had the opportunity to play at the New Faces Show during Country Radio Seminar in Nashville. One problem they faced during the New Faces Show was the fact that Mark and his drums were not allowed on stage. Nashville was still locked into the idea of “group” as opposed to a “band.” Bands were considered unreliable. Bands were considered rowdy. Bands were considered rock. Far better to present four young men who could harmonize and let them do just that.
These particular four young men wouldn’t have it. Their sound depended on them playing their instruments and Mark adding his drum edge. RCA listened to that sound and agreed and with the major label backing them up, Alabama began to change the way the industry looked at bands. The debut album on RCA was title “My Home’s In Alabama,” and every song released from it became a #1 hit.
By 1981 Alabama was named Top Vocal Group of the Year by the Country Music Association, the first of more than 150 major music awards they would receive in the next fifteen years. The following year the band again took home the CMA’s Vocal Group of the Year, as well as the Academy of Country Music’s Entertainer of the Year. They also won the CMA’s Instrumental Group of the Year, signaling that the CMA, for one, recognized that something new was afoot.
One event in 1981 has a lasting effect. Alabama played a charity concert in their hometown of Fort Payne, and the money raised somehow never got out of the promoters’ hands and into Fort Payne’s coffers. The following year the band took control, staging the first June Jam, an entertainment extravaganza that brings in an excess of 60,000 fans a year and has raised millions for charitable causes. Years later fans are still being treated to country superstars as well as up-and-coming acts, whose careers are given a huge boost by the band from Fort Payne.
In 1982, Alabama had #1 hits with “Mountain Music,” “Take Me Down” and “Close Enough To Perfect.” Two of their albums went platinum, “Mountain Music” (which won the ’82 Grammy) and “My Home’s In Alabama,” and they took home honors as Entertainer of the Year and Group of the Year. Another album Grammy was presented to the band in 1983, this one for the platinum-selling “The Closer You Get.” The title cut from the album hit #1, as did two more in 1983: “Dixieland Delight” and “Lady Down On Love.” Once again, they swept the awards shows in the categories of Entertainer, Group and Album.
The fans kept right on buying Alabama’s albums, too. “Feels So Right” and “Mountain Music” were certified triple platinum in 1984, “Roll On” and “The Closer You Get” were certified double platinum. One of their #1 singles that year, “If You’re Gonna Play In Texas (You Gotta Have a Fiddle In The Band)” is considered one of the most important singles released that year and became one of the all-time most covered tunes by other groups.
Another signature song, “Forty Hour Week (For a Livin’),” was a tribute to America’s working man and hit the top chart sport in 1985. Because of Alabama’s success, more and more bands were getting a shot at stardom: Both Restless Heart and Sawyer Brown emerged in the mid-1980’s and benefited tremendously from Alabama’s ground-breaking work.
By 1990, Alabama had a “Greatest Hits” package at platinum status, and “My Home’s In Alabama” was certified double platinum.
You’d think that a band with this much star power might begin to slow down round the time it turned ten years old, but not so with Alabama. In 1990 Alabama released “Jukebox In My Mind,” which became the biggest chart record they’ve had to date, according to the Billboard researcher Joel Whitburn. Another huge single, “I’m In A Hurry (And Don’t Know Why),” stayed #1 for two straight weeks in 1992.
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Frequently Asked Questions About How To Hire ALABAMA for a private party or special event.
HOW TO BOOK ALABAMA?
(i.e., how to hire ALABAMA for an event)
You are currently on the official site of De La Font Agency. For more than 50 years, we have successfully helped official talent buyers around the world secure quality talent.
We welcome the opportunity to be of service to you. Let’s do this the right way! Let’s save you time and frustration!
Simply click on the “Let’s Get Started!” link found on this page. Then, send us your request for booking information.
Include information about your plans for your event and how taking steps to hire ALABAMA (or someone similar) might be of special interest.
If you decide you want to look at other names, simply include your talent-fee budget range and indicate that you want to see who else you might be able to afford with such a budget. We can send you a list of names that are affordable and in the style of music you prefer. We hope to save you time and frustration!
HOW MUCH DOES IT COST TO BOOK/HIRE ALABAMA?
(i.e., what is the booking fee to hire ALABAMA for an event?)
(i.e., what is ALABAMA booking fee to perform at an event?)
Official booking fees for ALABAMA, or any other celebrity, are determined based on a number of factors and may change at anytime without prior notice.
Factors influencing pricing vary and may include date, location, type of event, whether a private party or a public concert, the artist’s calendar, whether the artist is on tour or not, how well tickets are selling at the artist’s concerts, the current demand for the artist’s music, market activity, etc.
As you might expect, the more in-demand the artist is, the more buyers are prepared to pay. Of course, this causes the artist’s price to increase as the artist becomes more popular or decrease when becoming less popular.
Exclusive agents with exclusive representation frequently quote a range instead of a specific price, since changes can occur at anytime. Generally, the artist’s manager has a role in the decision to accept any particular offer from a talent buyer.
To learn the most current artist’s pricing, or the estimated artist’s fee for your particular event, simply click on the “Let’s Get Started!” link found on this page. Then, send us your request for booking information.
IS ALABAMA AVAILABLE TO WORK MY EVENT?
(i.e., what is ALABAMA‘s availability?)
To learn the artist’s current availability for your special event, simply click on the “Let’s Get Started!” link found on this page. Then, send us your request for booking information.
Once we have your event/party information, we will be better able to assist you with putting your entertainment talent booking plans in place as your entertainment consultant. Let’s get this done right! We look forward to working with you!
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