How to Hire ALOK For Your Event!
Brazilian EDM Powerhouse Redefining Global Dance Music
aka: Alok Achkar Peres Petrillo
Born in: Brazil
Based in: Brazil
Hire: Alok
Alok Achkar Peres Petrillo, known professionally as Alok, is a Brazilian DJ, record producer, and philanthropist born on August 26, 1991, in Goiânia, Goiás, Brazil. He is celebrated for his significant contributions to electronic dance music (EDM) and is recognized as one of the leading figures in the global electronic music scene.
Early Life and Musical Beginnings
Born to DJs Swarup and Ekanta, pioneers of psytrance in Brazil and founders of the Universo Paralello festival, Alok was immersed in music from a young age. His name, “Alok,” meaning “light” in Sanskrit, was suggested by the spiritual guru Osho during his parents’ visit to India. At 10, Alok began learning to play musical instruments, and by 12, he and his fraternal twin brother, Bhaskar, started performing as a duo. At 19, Alok embarked on a solo career, focusing on developing his unique sound.
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Rise to Prominence
Alok gained international acclaim with his 2016 single “Hear Me Now,” a collaboration with Bruno Martini and Zeeba, which charted in multiple countries. His innovative blend of house, EDM, and Brazilian bass has garnered him a massive global following. By 2024, he had amassed over 30 million monthly listeners on Spotify, with his tracks accumulating over 5 billion streams.
Accolades and Recognition
Alok has received numerous awards throughout his career. He was named “Best DJ in Brazil” by House Mag in 2014 and 2015. In 2017, Forbes Brasil recognized him as one of the most influential people in the country under 30. From 2021 to 2024, he consistently ranked 4th on DJ Mag‘s Top 100 DJs list, solidifying his status as a leading figure in the industry.
Philanthropy and Personal Life
Beyond his musical achievements, Alok is dedicated to philanthropy. He established the Alok Institute, focusing on human and environmental development in Brazil. In 2021, he donated $5.2 million to the foundation, marking one of the most significant contributions by a Brazilian artist.
Alok is married to medical doctor Romana Novais, and the couple has two children.
Innovations and Collaborations
Alok has expanded his influence by integrating music with gaming. In November 2019, he became a playable character in the popular mobile game Garena Free Fire and released exclusive tracks for the game, enhancing the gaming experience for players worldwide.
He has also collaborated with renowned artists such as Steve Aoki and Dimitri Vegas & Like Mike, further diversifying his musical repertoire.
Recent Endeavors
In 2022, Alok was named one of Latin America’s 500 most influential individuals by Bloomberg Línea, reflecting his impact beyond music.
He continues to innovate within the EDM genre, releasing new music and performing at major festivals worldwide, solidifying his legacy as a global music icon.
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