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• Rauw Alejandro performance price
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Get such information and answers from De La Font Agency. 

• Born in: Puerto Rico
• Based in: Puerto Rico
• aka: Raúl Alejandro Ocasio Ruiz, El Zorro, Rauleeto

Rauw Alejandro Biography

Who Is Rauw Alejandro?

Early Life and Background

LATIN GRAMMY award-winning Rauw Alejandro, born Raúl Alejandro Ocasio Ruiz on January 10, 1993, in San Juan, Puerto Rico, was destined for a career in entertainment. Growing up in a musically rich environment, he was inspired by icons like Michael Jackson and Chris Brown, which shaped his early love for dance and performance. Rauw also developed an interest in soccer, playing competitively before shifting his full focus to music.

Breakthrough in the Latin Music Scene

Rauw Alejandro began gaining traction in the Latin urban scene in the mid-2010s through SoundCloud and social media. His unique blend of reggaeton, R&B, and dancehall quickly caught the attention of fans and industry professionals alike. In 2016, he released his debut mixtape Punto de Equilibrio, which laid the foundation for his future success.

Rise to Stardom with Hit Singles

Rauw’s career took a major leap in 2019 when he collaborated with prominent artists like Farruko, Anuel AA, and Camilo. His single “Fantasías” with Farruko became a chart-topping hit, marking his arrival as a force in Latin music. In 2020, he solidified his status with “Tattoo (Remix)” featuring Camilo and later with “Reloj” alongside Anuel AA.

Debut Album Success with Afrodisíaco

In November 2020, Rauw Alejandro released his debut studio album Afrodisíaco. The project showcased his musical versatility, featuring collaborations with J Balvin, Wisin & Yandel, and Trippie Redd. The album earned critical acclaim and commercial success, receiving a Latin Grammy nomination for Best New Artist.

Global Recognition with Vice Versa

Rauw’s second studio album, Vice Versa, dropped in 2021 and was a game-changer. The standout track “Todo de Ti” became an international hit, blending pop, funk, and synth-wave influences. The album charted globally and further proved Rauw’s ability to push genre boundaries while maintaining his reggaeton roots.

Dynamic Performer and Touring Powerhouse

Known for his high-energy live performances and captivating dance moves, Rauw Alejandro has become one of the most in-demand Latin artists on tour. His Saturno World Tour in 2023 spanned across the U.S., Latin America, and Europe, showcasing his global appeal and performance prowess.

Rauw Alejandro has collaborated with the likes of Sousa, Cazzu, Lunay and Lyanno, and has performed the internationally charting duet, “Que Le De”, with Nicky Jam.

Personal Life and Cultural Influence

Rauw Alejandro is also known for his relationship with Spanish singer Rosalía, creating a power couple that’s captivated fans worldwide. Together, they released the EP RR in 2023, featuring romantic and experimental tracks that highlighted their chemistry and musical synergy.

Musical Style and Artistic Innovation

Rauw’s sound blends reggaeton, Latin pop, R&B, and electronic elements, setting him apart from many of his contemporaries. He is celebrated for his futuristic production choices, melodic versatility, and commitment to evolving the Latin urban genre.

Awards and Achievements

Throughout his career, Rauw Alejandro has received numerous awards and accolades, including Latin Grammy nominations, Billboard Latin Music Awards, and Premio Lo Nuestro honors. His contributions to the genre have helped reshape the landscape of modern Latin music.

Continuing to Break Boundaries

As he continues to explore new sounds and collaborate with artists across genres, Rauw Alejandro remains at the forefront of Latin music innovation. With each project, he pushes the boundaries of what reggaeton, and Latin pop can be, securing his legacy as one of the genre’s most influential stars.

Alejandro’s music styles include such genres as reggaetón, Latin R&B, urbano, trapetón (Latin trap), rhythmic pop and ballads. Billboard commented that this versatility has helped “set him apart from a growing class of pop-leaning reggaetoneros”. As a few of his musical inspirations, he has cited Chris Brown, Michael Jackson, Ricky Martin, Daddy Yankee, Elvis Presley, Bruno Mars and Ciara. In addition, Alejandro has also noted Rihanna as one of his dream collaborations.

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More biographical information: Wikipedia

Rauw Alejandro Discography

Hits include:

• Toda
• El Efecto
• Vacío
• La Nota
• Fantasías
• Tattoo
• Enchule
• Elegí
• Ponte Pa’ Mí
• Reloj
• Algo Mágico
• Que Le Dé
• De Cora <3
• Baila Conmigo
• Dile a Él
• 2/Catorce
• Todo de Ti
• Sexo Virtual
• Cambia el Paso
• Nostálgico
• Sabe
• Desesperados
• Gracias por Nada
• Te Felicito
• Lokera
• Party
• Punto 40
• Qué Pasaría… (with Bad Bunny)
• “Khé? (with Romeo Santos)
• Se Fue (with Laura Pausini)
• Carita Linda

His discography includes five studio albums, one live album and three extended plays (EP). He also released 58 singles, including 26 promotional singles and 19 as featured artist.

Rauw Alejandro’s manager determines the artist’s concert fee (also known as a guarantee) by evaluating a combination of business, market, and logistical factors. Here’s a breakdown of key elements considered:

1. Rauw Alejandro’s Popularity and Demand

• Ticket Sales History: How many tickets they’ve sold recently in the same market or similar ones.
• Streaming & Radio Metrics: Spotify/Apple Music numbers, YouTube views, Shazam stats, radio spins.
• Social Media Following & Engagement: Followers, reach, and how active and loyal the fan base is.

2. Market Strength

• City or Region: Artists can command higher fees in cities where they are more popular.
• Venue Size: Bigger venues mean more ticket sales and higher potential revenue.
• Local Competition: Is the artist competing with other events nearby on the same date?

3. Rauw Alejandro Touring Expenses

• Band & Crew Payroll: Salaries, per diems, union rates.
• Production Costs: Lights, sound, transportation, backline, hotel, security, etc.
• Travel: Flights, buses, fuel, lodging. Fees are often higher for more distant or logistically complex locations.

4. Type of Event

• Hard Ticket Show: The artist is the main draw; ticket sales drive revenue. The fee is based on expected gross revenue minus expenses.
• Festival or Fair: Often pay higher flat fees as the event assumes ticket risk.
• Corporate or Private Event: Typically, higher pricing due to exclusivity and often minimal promotional benefit.

5. Promoter Offer and Negotiation

• The manager evaluates received offers and may negotiate elements to modify the fee or reduce expenses.
• Promoters/Private Buyers typically present a formal offer sheet that includes:
• Guarantee (flat fee): Minimum the artist gets paid.
• Backend or Bonus: Extra earnings based on ticket sales after breakeven. (Typically, this is not applicable to private/corporate events.)
• Expenses: Travel, accommodations, hospitality, etc.

6. Comparing Fees

• Managers often compare fees of similar-level artists to stay competitive in pricing.

7. Rauw Alejandro Routing Considerations

• If the date fits smoothly into a larger tour routing, they might accept a lower fee.
• If it’s a one-off or out-of-the-way show, the fee might be higher to justify the extra time and effort.

Artists Similar to Rauw Alejandro

Here are several artists similar to Rauw Alejandro, based on genre, musical style, and audience overlap:

Bad Bunny

Like Rauw, Bad Bunny blends reggaeton, Latin trap, and experimental pop. Both artists are known for pushing genre boundaries and bringing fresh sounds to urbano music.

J Balvin

A pioneer in reggaeton’s global rise, J Balvin shares Rauw’s vibrant, rhythmic beats and international appeal with hits that range from club anthems to melodic reggaeton.

Ozuna

With a smooth vocal style and catchy hooks, Ozuna’s music often resembles Rauw’s fusion of pop-reggaeton and romantic themes.

Feid

Feid brings a similar emotional depth and melodic reggaeton flavor. His rising popularity in the Latin urban scene mirrors Rauw’s crossover success.

Lunay

Frequently compared to Rauw for his youthful energy and reggaeton-pop crossover appeal, Lunay has also collaborated with top urban artists.

Sebastián Yatra

Though more pop-leaning, Yatra blends Latin ballads with reggaeton and dance sounds, making him a stylistic peer to Rauw Alejandro.

Myke Towers

Both artists move easily between reggaeton and trap, delivering rhythm-driven hits with charisma and lyrical flow.

Nicky Jam

An icon in reggaeton, Nicky Jam’s emotive style and ability to evolve with the genre align with Rauw’s artistic path.