How to Hire ODETARI For Your Event!
aka: Taha Othman Ahmad
Based in: Texas
Based in: Houston
Hire: Odetari
Odetari is an emerging artist in the music industry, known for his distinctive sound that blends elements of hyperpop, trap, and electronic music. He gained attention through platforms like TikTok, where his unique style and high-energy beats resonated with younger audiences. His music often features playful, glitchy production, fast-paced rhythms, and autotuned vocals, which are hallmarks of the hyperpop genre.
Early Life and Background
Odetari has managed to keep much of his personal life and early background relatively private, but he began his career by experimenting with various sounds and styles, leveraging social media to build his fanbase. His early releases started gaining traction on streaming platforms, thanks to his ability to craft catchy, unconventional beats that cater to the online, digitally-savvy audience.
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Musical Style
Odetari’s music incorporates a wide array of electronic influences, with hyperpop being at the forefront. His tracks are typically characterized by their high energy, use of distortion, and an exaggerated, futuristic aesthetic. His vocal delivery often involves heavy autotune, creating a robotic or otherworldly quality that aligns with the hyperpop movement. He draws inspiration from artists such as 100 gecs, Charli XCX, and other pioneers in the genre, but adds his own spin with trap beats and fast tempos.
His breakout single, “Good Loyal Thots,” became a viral hit on TikTok in 2023, showcasing his knack for blending edgy lyrics with infectious rhythms. The song, marked by its driving basslines and glitchy production, catapulted him into the spotlight and solidified his place within the hyperpop scene.
His song “Narcissistic Personality Disorder” became his first to chart when it debuted at number 11 on the Billboard Hot Dance/Electronic Songs chart in April 2023; it also became his top-10 debut on the chart the following month.
Throughout 2023, 11 of his songs charted on the Billboard Hot Dance/Electronic Songs chart.
Discography
- “GOOD LOYAL THOTS” (2023): The track that put Odetari on the map, gaining millions of streams and wide recognition for its high-energy production and viral appeal.
- Other Notable Tracks: Odetari has continued to release singles and short EPs that maintain his signature style, further establishing himself in the underground hyperpop and electronic music communities.
Impact and Reception
Odetari is part of a new wave of artists redefining what it means to make pop music in the digital age. His music’s appeal largely stems from its relatability to Gen Z listeners, who are drawn to its experimental nature and genre-bending qualities. The TikTok virality of his songs also reflects how platforms are reshaping the way new artists break into the mainstream.
He has called chopped and screwed music and Travis Scott inspirations for his music.
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