How to Hire LATTO For Your Event!
Southern Rap Powerhouse
#1. How do I book Latto? See below.
#2. How much does it cost to book Latto? See below.
#3. What is the Latto booking fee? See below.
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Booking Latto using award-winning services of De La Font Agency
✅ Are you thinking about booking Latto?
Check with us regarding availability.
Check availability for your VIP event, corporate event, convention, wedding party, anniversary, Quinceañera, graduation party, public concert, festival or fair, fund-raiser, etc.
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Although less frequently requested, the following might be considered, also.
- A non-performance personal appearance.
An example would be to hire a celebrity to attend a private or corporate party as simply a (non-performing) guest to mingle with other guests, or to hire the celebrity to do a meet-and-greet at your party.
- A virtual performance.
A virtual performance is a live or recorded show—such as a concert, play, dance, comedy act, or other artistic presentation—that is broadcast or streamed online instead of being performed in front of a physical audience. Artists perform live from a studio, venue, or even their homes and stream the show on platforms like YouTube, Twitch, or Instagram Live. Essentially, a virtual performance brings entertainment to audiences through the internet rather than in-person venues.
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Guaranteed!
We want to provide you answers and fast service!
Our objective is to save you time and make the booking process smooth and rewarding.
To get started and to get answers, simply go to: Information Request Form
Latto Biography
Booking Latto
Born in: Ohio
Based in: Georgia
Based in: Atlanta
aka: Alyssa Michelle Stephens, Big Latto, Mulatto
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Alyssa Michelle Stephens, known professionally as Latto or Big Latto (formerly known as Mulatto), is an American rapper from Atlanta, Georgia.
She first appeared on the reality television series The Rap Game in 2016, where she was known as Miss Mulatto and won the show’s first season.
Hire Latto for your festival or concert plans! (t,s)
Latto‘s mainstream breakthrough occurred with her 2019 single “Bitch from da Souf”.
In July 2020, Latto recreated some of rapper Gucci Mane‘s album covers, starting with 2009’s The State vs. Radric Davis, to which Gucci reacted positively. Latto then revealed the release of her single “Muwop”, featuring Gucci Mane, which was released on July 30. The song samples Gucci’s 2007’s single, “Freaky Gurl”.
Latto made a cameo appearance in American rapper Cardi B‘s music video for her single “WAP”, which was released on August 7, 2020. On the same day, Latto was featured on NLE Choppa‘s single “Make Em Say”, taken from his debut studio album, Top Shotta.
On September 4, 2020, Latto was featured on the remix of the Chloe x Halle song, “Do It”, alongside Doja Cat and City Girls. The same day, Latto was also featured on G-Eazy‘s single, “Down”. Music videos for the third and fourth singles from Queen of da Souf, “On God” and “In n Out” featuring City Girls, were released in September and October 2020, respectively.
Latto was nominated for Best New Hip Hop Artist at the 2020 BET Hip Hop Awards and was included on the 2020 XXL Freshman Class.
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In January 2021, it was announced that Latto would be changing her stage name from “Mulatto” following the controversy of the term being deemed as colorist. So, it has been shortened to simply, Latto.
In February 2021, she was named MTV’s Global Push Artist of the month.
In March 2021, Latto became the first female rapper from Atlanta to have a solo record be certified gold and platinum with “Bitch from da Souf” (2019) and “Muwop” (2020).
On March 9, 2022, Latto announced that the song “Wheelie” would be released on March 11, and confirmed it would feature fellow Atlanta rapper 21 Savage.
Latto was featured on Chloe Bailey‘s single “For the Night”.
In February 2023, Latto was nominated for Best New Artist at the Grammy Awards.
Hits include:
- Muwop (featuring Gucci Mane)
- Bitch from da Souf (solo or remix with Saweetie and Trina)
- Big Energy (solo or remix with Mariah Carey featuring DJ Khaled)
- Lottery (featuring Lu Kala)
- Put It on da Floor (solo or remix featuring Cardi B)
- Issa Party
- Sunday Service (solo or remix featuring Megan Thee Stallion and Flo Milli)
- Big Mama
- Brokey
- Blick Sum (solo or remix featuring Playboi Carti)
- Somebody
- Gyatt (with Ice Spice)
Her discography includes three studio albums, three mixtapes, three extended plays, and 26 singles as a lead artist.
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More biographical information: Wikipedia
How is the fee of Latto determined?
✅ Latto fee determination
Latto’s manager determines the artist’s concert fee (also known as a guarantee) by evaluating a combination of business, market, and logistical factors.
Here’s a breakdown of key elements considered:
1. Latto’s Popularity and Demand
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Ticket Sales History: How many tickets they’ve sold recently in the same market or similar ones.
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Streaming & Radio Metrics: Spotify/Apple Music numbers, YouTube views, Shazam stats, radio spins.
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Social Media Following & Engagement: Followers, reach, and how active and loyal the fan base is.
2. Market Strength
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City or Region: Artists can command higher fees in cities where they are more popular.
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Venue Size: Bigger venues mean more ticket sales and higher potential revenue.
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Local Competition: Is the artist competing with other events nearby on the same date?
3. Latto Touring Expenses
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Band & Crew Payroll: Salaries, per diems, union rates.
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Production Costs: Lights, sound, transportation, backline, hotel, security, etc.
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Travel: Flights, buses, fuel, lodging. Fees are often higher for more distant or logistically complex locations.
4. Type of Event
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Hard Ticket Show: The artist is the main draw; ticket sales drive revenue. The fee is based on expected gross revenue minus expenses.
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Festival or Fair: Often pay higher flat fees as the event assumes ticket risk.
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Corporate or Private Event: Typically, higher pricing due to exclusivity and often minimal promotional benefit.
5. Promoter Offer and Negotiation
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The manager evaluates received offers and may negotiate elements to modify the fee or reduce expenses.
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Promoters/Private Buyers typically present a formal offer sheet that includes:
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Guarantee (flat fee): Minimum the artist gets paid.
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Backend or Bonus: Extra earnings based on ticket sales after breakeven. (Typically, this is not applicable to private/corporate events.)
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Expenses: Travel, accommodations, hospitality, etc.
6. Comparing Fees
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Managers often compare fees of similar-level artists to stay competitive in pricing.
7. Latto Routing Considerations
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If the date fits smoothly into a larger tour routing, they might accept a lower fee.
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If it’s a one-off or out-of-the-way show, the fee might be higher to justify the extra time and effort.
What other artists are similar to Latto?
✅ Artists similar to Latto
If you like Latto, here are some artists you might also enjoy — especially other female rappers who share similar energy, style, or lyrical confidence:
- Megan Thee Stallion — High energy, confident flow, and sex-positive lyrics.
- Doja Cat — Versatile: blends rap and pop, playful lyrics, strong delivery.
- GloRilla — Raw Southern rap style; similar grit and authenticity.
- Ice Spice — Younger wave, with an aggressive, fun style
- Doechii — More lyrical and experimental; for a slightly different but still powerful vibe.
Who is De La Font Agency?
✅ Would using De La Font Agency services be helpful to you?
How De La Font Agency Can Be Your Go-To Talent Booking Service
When you’re planning an event, the right entertainment can make all the difference. Whether it’s a high-energy concert, or a celebrity appearance that will wow your guests, one name stands out for trusted talent booking: De La Font Agency.
A Legacy of Excellence in Talent Booking
With more than 55 years of experience in the entertainment industry, De La Font Agency has built a solid reputation as a leading talent booking service. At De La Font Agency, event planners, corporations, festivals, non-profits, and private clients explore a vast network of national and international celebrities, musicians, comedians, and influencers.
This company’s expertise spans across genres and industries, making it easier to find the perfect act for your audience—whether you’re hosting a corporate gala, university event, a wedding, a fair or festival.
Our focus is providing top-quality service for you, the Buyer. Providing answers and fast service. We are your Professional Entertainment Consultant, i.e., your Booking Agent.
Why Choose De La Font Agency?
Verified & Vetted Talent
De La Font Agency works directly with top agencies, artist management teams, and production professionals. That means verified talent, fair pricing, and peace of mind.
Transparent Process
From the first inquiry to final booking, De La Font Agency offers a streamlined and professional process.
Custom Entertainment Solutions
Not sure who fits your budget or event style? De La Font Agency can help you discover talent options tailored to your goals and audience. Whether you’re working with a modest budget or going big, we will help you find the right match.
How to Make an Inquiry
- To learn availability and tailored pricing, simply go to the De La Font Agency information request form: “Let’s Get Started“.
- Provide event details: type, date(s), location, audience, and budget.
- Preferred timeline until event date: 90 days – 18 months.
- Suggested minimum timeline: 30 days. (This is to allow sufficient time for contract negotiations, travel and production arrangements, and any other necessary planning.)
If you’re planning an event—concert, festival, corporate gathering, wedding, or otherwise—contact De La Font Agency with your event information to check availability and pricing.
To get started and to get answers, simply go to: Information Request Form
Contact De La Font Agency regarding Latto booking fee and availability information for your event.
For other great suggestions regarding booking popular music acts and contact information, look here.
In the below section, find links and information regarding Latto videos, music, upcoming tour dates, and Frequently Asked Questions.
Watch Latto Videos:
No upcoming tour dates on Ticketmaster.
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