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Get information and answers from De La Font Agency. 

• Born in: California
• Based in: California
• Based in: Riverside

Iván Cornejo Biography

Who Is Iván Cornejo?

Early Life and Musical Roots

Iván Cornejo was born on June 5, 2004, in Riverside, California, into a Mexican-American family that cherished traditional music. Growing up bilingual and bicultural, Cornejo developed a strong connection to música regional mexicana, especially genres like sierreño and norteño. Inspired by the likes of Ariel Camacho and Pedro Infante, he began teaching himself guitar through YouTube tutorials at just 7 years old.

Music quickly became an emotional outlet for Cornejo, especially after the divorce of his parents during his early teens. The pain and vulnerability he felt would later shape the melancholy tone of his songwriting, helping him connect with fans on a deeply emotional level.

Breakthrough with “Está Dañada”

Iván Cornejo’s breakout came in 2021 with the release of the hit single “Está Dañada,” a song that went viral on TikTok and quickly climbed the charts. The emotional ballad resonated with Gen Z audiences, earning millions of streams and a spot on the Billboard Hot Latin Songs chart. Its success marked a significant shift in regional Mexican music, showcasing a younger generation’s embrace of heartbreak-driven lyrics with a modern flair.

The single’s success led to Cornejo signing with Manzana Records, an independent label focused on emerging Latin artists. From there, his profile grew rapidly across digital platforms.

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Debut Album: “Alma Vacía”

Following his viral success, Cornejo released his debut album “Alma Vacía” in August 2021. The project was met with critical acclaim and commercial success, reaching the top 10 on Billboard’s Regional Mexican Albums chart. The album showcased his songwriting depth, with tracks exploring themes of pain, loss, and emotional isolation — all set to stripped-down guitar arrangements.

“Alma Vacía” solidified Cornejo’s place as a leader in the Sad Sierreño movement, combining raw, diary-like lyrics with traditional acoustic sounds. The album’s authenticity earned him a loyal fanbase and praise from industry insiders for revitalizing regional Mexican music.

Second Album: “Dañado” and Continued Success

In 2022, Iván Cornejo returned with his sophomore album “Dañado,” further exploring themes of heartbreak and emotional turmoil. The album debuted at No. 1 on the Regional Mexican Albums chart and also entered the Billboard 200, a rare feat for artists in the genre.

Tracks like “La Curiosidad” and “No Me Quise Ir” highlighted his growth as a songwriter and his ability to blend vulnerability with melodic finesse. “Dañado” reinforced his reputation as a voice for young Latinx listeners navigating complex emotions.

Musical Style and Influences

Iván Cornejo’s music blends traditional regional Mexican instrumentation—particularly sierreño guitar riffs—with deeply personal lyrics and a minimalist production style. His emotional storytelling draws comparisons to artists like Natanael Cano, but with a more subdued, introspective edge.

Influenced by both classic ranchera artists and modern R&B, Cornejo’s style is a reflection of his generation: emotionally expressive, sonically hybrid, and unafraid to challenge genre boundaries.

Impact on Regional Mexican Music

Iván Cornejo is part of a new wave of Latin artists redefining what regional Mexican music looks and sounds like. His youthful perspective, combined with a raw and authentic delivery, has helped make Sad Sierreño one of the most talked-about subgenres in Latin music.

By writing and producing songs that speak directly to the heartbreaks and mental health struggles of his generation, Cornejo has opened the door for greater emotional complexity within the genre.

Tours and Live Performances

Iván Cornejo has brought his emotional ballads to life through a series of successful live tours across the United States. His intimate stage presence and acoustic sets have been praised for connecting deeply with fans. In 2023, he performed sold-out shows in major cities including Los Angeles, Houston, and Chicago, further proving his mainstream appeal.

Awards and Recognition

Cornejo’s work has earned nominations and awards from key Latin music institutions. He was nominated for New Artist of the Year at the 2022 Billboard Latin Music Awards, and has been featured in Rolling Stone, Billboard, and Apple Music’s Up Next series.

His rapid rise and critical recognition position him as one of the most important voices in Latin music today.

Personal Life and Social Media Presence

While Iván Cornejo keeps his personal life relatively private, he maintains a strong connection with fans through social media. With millions of followers on TikTok and Instagram, he shares snippets of unreleased music, behind-the-scenes moments, and heartfelt messages to his supporters.

Despite his growing fame, Cornejo remains grounded and focused on his music, often crediting his family and cultural roots for keeping him centered.

What’s Next for Iván Cornejo

Looking ahead, Iván Cornejo shows no signs of slowing down. He continues to work on new music that pushes boundaries while staying true to the emotional essence that defines his sound. With a new generation of fans rallying behind him, he is poised to become a lasting force in Latin music.

Conclusion: Iván Cornejo’s Legacy in the Making

Iván Cornejo has quickly evolved from a teenage heartbreak poet to a genre-defining artist in the Latin music scene. His ability to channel raw emotion into beautiful, haunting ballads makes him not just a rising star, but a cultural voice for a generation in transition. As he continues to break records and win hearts, one thing is clear: Iván Cornejo’s journey is just getting started.

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More biographical information: Wikipedia

Iván Cornejo Discography

Hits include:

• Está Dañada (solo or remix with Jhayco)
• Perro Abandonado
• J.
• La Curiosidad (with Eslabon Armado)
• Inseparables (with Yahritza y su Esencia)
• Aquí Te Espero
• 2ndo Chance (with Becky G)
• Dónde Estás
• Baby Please
• Intercambio Injusto
• Me Prometí

Iván Cornejo’s manager determines the artist’s concert fee (also known as a guarantee) by evaluating a combination of business, market, and logistical factors.

Here’s a breakdown of key elements considered:

1. Iván Cornejo’s Popularity and Demand

• Ticket Sales History: How many tickets they’ve sold recently in the same market or similar ones.
• Streaming & Radio Metrics: Spotify/Apple Music numbers, YouTube views, Shazam stats, radio spins.
• Social Media Following & Engagement: Followers, reach, and how active and loyal the fan base is.

2. Market Strength

• City or Region: Artists can command higher fees in cities where they are more popular.
• Venue Size: Bigger venues mean more ticket sales and higher potential revenue.
• Local Competition: Is the artist competing with other events nearby on the same date?

3. Iván Cornejo Touring Expenses

• Band & Crew Payroll: Salaries, per diems, union rates.
• Production Costs: Lights, sound, transportation, backline, hotel, security, etc.
• Travel: Flights, buses, fuel, lodging. Fees are often higher for more distant or logistically complex locations.

4. Type of Event

• Hard Ticket Show: The artist is the main draw; ticket sales drive revenue. The fee is based on expected gross revenue minus expenses.
• Festival or Fair: Often pay higher flat fees as the event assumes ticket risk.
• Corporate or Private Event: Typically, higher pricing due to exclusivity and often minimal promotional benefit.

5. Promoter Offer and Negotiation

• The manager evaluates received offers and may negotiate elements to modify the fee or reduce expenses.
• Promoters/Private Buyers typically present a formal offer sheet that includes:
• Guarantee (flat fee): Minimum the artist gets paid.
• Backend or Bonus: Extra earnings based on ticket sales after breakeven. (Typically, this is not applicable to private/corporate events.)
• Expenses: Travel, accommodations, hospitality, etc.

6. Comparing Fees

• Managers often compare fees of similar-level artists to stay competitive in pricing.

7. Iván Cornejo Routing Considerations

• If the date fits smoothly into a larger tour routing, they might accept a lower fee.
• If it’s a one-off or out-of-the-way show, the fee might be higher to justify the extra time and effort.

Artists Similar to Iván Cornejo

• Eslabon Armado – Shares the same sad sierreño style and emotional lyrics.
• Peso Pluma – Known for corridos tumbados with raw emotional intensity and modern beats.
• Junior H – A pioneer of the sad corridos wave, often blending trap with regional Mexican.
• DannyLux – Collaborated with Cornejo and shares a dreamy, romantic acoustic sound.
• Natanael Cano – One of the genre’s biggest names, known for mixing trap with regional themes.
• Luis R Conriquez – More upbeat than Cornejo, but with a strong presence in modern corridos.
• T3R Elemento – Fuses traditional and modern sierreño/corrido styles.
• Yahritza y Su Esencia – Young group with a sad, stripped-down style akin to Cornejo’s.
• Gabito Ballesteros – Combines youthful energy with melodic corridos tumbados.
• Marca MP – Offers emotional ballads with sierreño instrumentation and heartfelt lyrics.