How to Hire BigXthaPlug For Your Event!
aka: Xavier Landum
Based in: Texas
Based in: Dallas
Hire: BigXthaPlug
BigXthaPlug, whose real name is Xavier Landum, is a Dallas-based rapper known for his raw, street-centered lyricism and dynamic personality, which have quickly brought him a dedicated fanbase. He burst onto the Texas rap scene with his Southern-rooted, hard-hitting trap style, which combines gritty narratives about his life and experiences with a fresh, larger-than-life persona that resonates deeply with his listeners.
He was raised in a challenging environment, the son of two street-dwellers, and recalls an early childhood marked by extremes. At the age of four or five, BigX witnessed his mother, whom he describes as a “gangsta”, shoot at a would-be thief during an attempted robbery. While his mother was his best friend, his father took on the role of disciplinarian. Both parents also introduced him to a variety of music, from Isley Brothers and UGK to Drake and Lil Wayne, influencing his eclectic taste.
BigXthaPlug initially garnered attention through viral music videos and singles like “Texas,” which became an anthem celebrating Texas pride and quickly spread beyond regional borders, showcasing his ability to blend regional sounds with mainstream appeal. His music often highlights themes of resilience, struggle, and pride in his upbringing, exploring aspects of life in Dallas and his journey through adversity.
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Raised in Dallas, BigXthaPlug’s environment played a critical role in shaping his perspective and style. He often speaks of using his music as a vehicle to rise above challenges and to inspire others in similar situations. He started gaining traction with self-released tracks, which helped him build an authentic fanbase and eventually led to more significant exposure.
BigXthaPlug‘s appeal lies in his unapologetically authentic storytelling and his Texas swagger, which distinguish him from many of his peers in the trap genre. As he continues to release new music and collaborate with other artists, BigXthaPlug’s influence in Texas hip-hop and beyond is only expected to grow. His journey reflects a unique combination of Southern tradition and modern flair, making him one of the promising figures in contemporary rap.
In 2023, he went on the Don’t Mess With Texas Tour.
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