Berner

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Decades Active: 00's, 10's, 20's

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Roster: Rap/Hip-Hop

aka: Gilbert Anthony Milam Jr.

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Berner, whose real name is Gilbert Anthony Milam Jr., is an American rapper, entrepreneur, and cannabis industry mogul, born on October 27, 1981, in San Francisco, California. He is of Mexican and Italian descent, which has influenced his diverse and multicultural approach to his music and business ventures.

Music Career

Berner began his music career in the early 2000s, releasing his first mixtape, Dirty Sneakers…Plenty Ways to Get It, in 2007. He quickly made a name for himself in the West Coast rap scene, collaborating with high-profile artists such as Wiz Khalifa, B-Real, Snoop Dogg, and others. His music often focuses on themes of cannabis culture, street life, and his experiences as an entrepreneur.

Berner‘s association with Wiz Khalifa‘s Taylor Gang Entertainment significantly boosted his profile. He has released numerous solo albums, including Urban Farmer (2012), Hempire (2016), The Big Pescado (2018), and La Plaza (2019), among others. His work is known for its laid-back vibe, smooth beats, and detailed lyricism about the cannabis industry.

Cannabis Industry

Beyond music, Berner is perhaps best known for his role in the cannabis industry. He is the co-founder and CEO of Cookies, a globally recognized cannabis brand that started as a streetwear company before expanding into the legal cannabis market. Cookies is known for its high-quality cannabis strains and products, and it has become one of the most popular and influential brands in the industry.

Berner‘s business acumen has led to the expansion of Cookies into multiple states and countries, with flagship stores in major cities. The brand’s success is a testament to his understanding of both the culture and the business side of cannabis, making him a prominent figure in the legal cannabis movement.

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Personal Life and Influence

Berner has been open about his journey, including his battles with health issues. In 2021, he was diagnosed with stage 3 colon cancer, a challenge he faced publicly, sharing updates with his fans and followers. It went into remission after chemotherapy.

In addition to his work in music and cannabis, Berner has also dabbled in other business ventures, including clothing lines and a cannabis-related media platform. His influence extends beyond his industries, as he is often seen as a pioneer who has successfully bridged the gap between hip-hop and the cannabis business.

Legacy

Berner’s impact on both the music and cannabis industries is significant. He is a trailblazer who has not only achieved success as an artist but also as a businessman, making him a multifaceted figure in modern culture. His work continues to inspire many in the realms of entrepreneurship, music, and cannabis advocacy

 

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