#1. Booking THE ASSOCIATION! Get Answers & Fast Service.

Genre: Pop/Soft Rock

Style: Classic Rock, Pop, Sunshine Pop, Folk-Rock, Baroque Pop

Decades Active: 60's, 70's

Vocal Group Hall of Fame

— inducted 2003

The Association is one of the most popular and
successful bands to have come out of the 60’s. They have sold over thirty million records,
earning six gold discs and one platinum.

Their
album, "<a target="_blank
(Warner Brothers), continues to be one of the longest best-selling albums in the history
of the company. Their #1 hits, "Windy" and "Cherish"
have achieved "standard" status, receiving almost as much airplay today as they
ever have. "Goodbye Columbus," which was the title track for the film,
was written and performed by The Association. It won the Golden Globe
and Foreign Press awards.

Other songs, including "Never My Love,"
"Requiem
For The Masses," "Time For Living," "Along Comes
Mary," "Everything That Touches You" and
"Six Man
Band" showcase the versatility, the carefully crafted vocals and the intricately
woven instrumentation that is the signature of The Association, a
cornerstone of American pop music.

The Association was formed in 1965 after the breakup of
an 11-man electric "folk" group called The Men, the first "folk
rock" group in America. The 6-man Association rehearsed for five solid months and
then began performing at nightclubs (The Troubadour, The Icehouse, etc.), coffeehouses,
folk clubs, high schools, colleges, proms and parties throughout California. The intense
rehearsal and hard work paid off. Before the release of their first album, the group had a
fan base exceeding 25,000. That base soon became millions as "Along Comes
Mary" and "Cherish," both from their first album, topped the
charts.

The Association is the first electric group to break
through the anti-rock biases in many of the major venues across the country. They were the
first electric group to perform at Hollywood’s Greek Theatre, The Coconut Grove, The
Copacabana, Tanglewood Music Festival, Blossom Music Festival, The Latin Casino, Saratoga
Performing Arts Center and Ravinia Park.

In 1967 The Association was given the honor of opening
the first international pop festival in America, The Monterey Pop Festival. They
appeared on every major television variety show at the time…Ed Sullivan (twice),

The
Smothers Brothers (three times), American Bandstand (again and again), Shindig,
The Tonight Show with Johnny Carson, The Dick Cavett Show, The Andy Williams Show, The
Carol Channing Special…and many more.

However, being on the road so many years, with more than 2,000 concerts
and television performances, inevitably took its toll, and the group began parting ways in
1972 to pursue individual careers and interests. After a one-time reunion for a cable TV
special in 1979, The Association, with much industry encouragement, got
it together again and put it back on the road.

"On the road" is right. For more than 5 years, The
Association has sung and played every state in the Union, most of the Canadian
provinces, Bermuda, Athens, the Philippines, the major showrooms in Atlantic City, Las
Vegas, Reno, Tahoe, music festivals, colleges, fairs, every large theme park on the
continent, supper clubs, hotels, conventions, television shows (Tom Snyder, John
Davidson Show, Mike Douglas Show, American Bandstand, Solid Gold Summer Special),
countless radio and TV interviews and The Happy Together Tour 1984 with
The
Turtles, Gary Puckett and Spanky & Our Gang.

Here is what Mark Faris said of The Association in a
February 15, 1985 review: "Remarkably, not only did the six-man band sound as fresh
as it did in the old days, it looked even fresher…dancing and laughing throughout the
show, the finely-tuned outfit swept through the room like a summer breeze complete with
blue skies and sunshine, smoothly and confidently exchanging leads, then blending in
precision vocal harmonies. Jules Alexander, Larry Ramos, and Russ Giguere (who looks like
a combination of Clint Eastwood and David Bowie, with a touch of Dance Fever) wasted no
time in refreshing the crowd’s memories."

The bottom line is simple. They’re looking and sounding better than
ever!

Hits include:

• Cherish
• Windy
• Never My Love
• Along Comes Mary
• Everything That Touches You
• Pandora’s Golden Heebie Jeebies
• Time For Livin’
• Six Man Band
• No Fair At All

The Association may be available for your next special
event!

Frequently Asked Questions about booking The Association to perform.