How to Hire JORY BOY For Your Event!
aka: Fernando Sierra, Fernando Luis Sierra Benitez, Jory
Based in: Puerto Rico
Hire: Jory Boy
Jory Boy, born Fernando Luis Sierra Benítez on July 5, 1986, in Carolina, Puerto Rico, is a Puerto Rican reggaeton and Latin trap artist known for his contributions to the Latin urban music scene. He first gained recognition as part of the duo Nova & Jory alongside his partner, Nova (Gadiel Veguilla Reyes). The duo became popular in the mid-2000s for their collaborations with other major artists and their contributions to the reggaeton genre. Together, they released several hit singles, including “Aprovecha” featuring Daddy Yankee, which helped establish them in the reggaeton scene.
Early Career and Nova & Jory:
Jory grew up in Puerto Rico and began his music career at a young age. In the early 2000s, he teamed up with Nova to form the duo Nova & Jory. The pair signed with the influential label Mas Flow Inc., co-founded by Luny Tunes, and were involved in various reggaeton compilations and albums during the genre’s global boom.
Nova & Jory released several successful singles and mixtapes, with their debut album, Mucho Más Que Amor (2011), being particularly well-received. The album showcased the duo’s versatility, featuring reggaeton, dancehall, and romantic tracks. Their collaborations with artists like Daddy Yankee, Don Omar, and Wisin & Yandel further cemented their place in the reggaeton world.
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Solo Career:
After Nova & Jory disbanded in 2012, Jory Boy embarked on a solo career, signing with Pina Records, one of the top Latin music labels. After numerous solo singles and collaborations with artists such as Trébol Clan and Ñengo Flow, his debut solo album, Matando La Liga (2015), was a major success, and it included hits like “No Te Hagas” and “Quédate Conmigo.” The album demonstrated Jory’s ability to blend reggaeton with other urban sounds like trap and dancehall, making him a prominent figure in the evolving Latin urban scene.
In 2017, Jory Boy collaborated with Ozuna on the track “No Te Hagas,” which became a huge hit, further boosting his solo career. He continued releasing successful singles and albums, consistently collaborating with top Latin urban artists such as Farruko, Bad Bunny, and Zion & Lennox.
Musical Style:
Jory Boy‘s music is characterized by a mix of reggaeton, Latin trap, and romantic urban ballads. He is known for his smooth, melodic delivery and his ability to craft catchy hooks. His lyrical themes often revolve around love, relationships, and street life, blending romanticism with urban grit.
Later Career and Achievements:
Over the years, Jory Boy has built a loyal fan base across Latin America and the United States. He has continued to release popular tracks and collaborations with key figures in the reggaeton and trap scenes. In addition to his music career, Jory Boy has also explored business ventures, expanding his presence in the entertainment industry.
Jory Boy‘s impact on the Latin urban genre has been significant, as he remains one of the genre’s most consistent and respected artists. His ability to adapt to changing trends in Latin music, while maintaining his unique style, has allowed him to stay relevant in an increasingly competitive field.
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